Tesla cut prices on its cars once again recently and contributed to a broader scope of affordability for electric vehicles. As new vehicle transaction prices declined once again in September, according to Kelley Blue Book data, Tesla is the culprit, helping consumers find industry-leading vehicles for a reasonable price.
Electric vehicle prices are down more than 22 percent year-over-year, standing at an average of $50,683 compared to $65,295 during September 2022.
While luxury automakers Audi, Mercedes-Benz, and Porsche all marked September 2023 with increases in pricing compared to the same month a year prior, Tesla helped offset these increases with cuts of its own in the United States.
Tesla Model Y and Model 3 receive fresh price cuts in the US
Tesla led the EV sector with its price cuts, which influenced a broader downtrend in EV pricing. While the 22 percent decrease year-over-year stands, Tesla is also pushing prices down in shorter terms. For example, they decreased nearly $2,000 from August to September alone.
EV sales continue to increase as well, as the EV supply sits at 97 days at the beginning of October. This is down from 111 days, the peak of 2023, which occurred in early July.
Stephanie Valdez-Streaty, director of Industry Insights at Cox Automotive, said:
“EV sales continue to grow in the U.S., partly due to strong supply and more choice. At last check, we had 15 new EV models for sale that were not available a year earlier. Better choices and more options are helping push prices lower and drive higher sales.”
For Tesla, transaction prices decreased 5.5 percent from August to September and 24.7 percent year-over-year. This helped to cancel out increases from BMW (4.4%), Daimler (11.5%), Ford (4.9%), GM (1%), Hyundai (2.8%), Stellantis (5.6%) and Volkswagen (4%).
The electric vehicle industry as a whole decreased 2.9 percent from August to September, and 22.4 percent from September 2022 to September 2023.
Tesla’s price cuts have been looked at in a good and bad light by investors and analysts. While they decrease margins and could make for some bearish sentiments on Wall Street, consumers are enjoying the lower prices because it puts more EVs in their price point.
It also allows more consumers to have access to electric vehicles, and with upcoming changes to the EV tax credit as a part of the Inflation Reduction Act, there will be even more benefits to come from the price adjustments.
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Armored Tesla Cybertruck “War Machine” debuts at Defense Expo 2025
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Tesla Megapacks chosen for 548 MWh energy storage project in Japan
Tesla plans to supply over 100 Megapack units to support a large stationary storage project in Japan, making it one of the country’s largest energy storage facilities.
Tesla’s Megapack grid-scale batteries have been selected to back an energy storage project in Japan, coming as the latest of the company’s continued deployment of the hardware.
As detailed in a report from Nikkei this week, Tesla plans to supply 142 Megapack units to support a 548 MWh storage project in Japan, set to become one of the country’s largest energy storage facilities. The project is being overseen by financial firm Orix, and it will be located at a facility Maibara in central Japan’s Shiga prefecture, and it aims to come online in early 2027.
The deal is just the latest of several Megapack deployments over the past few years, as the company continues to ramp production of the units. Tesla currently produces the Megapack at a facility in Lathrop, California, though the company also recently completed construction on its second so-called “Megafactory” in Shanghai China and is expected to begin production in the coming weeks.
READ MORE ON TESLA MEGAPACKS: Tesla Megapacks help power battery supplier Panasonic’s Kyoto test site
Tesla’s production of the Megapack has been ramping up at the Lathrop facility since initially opening in 2022, and both this site and the Shanghai Megafactory are aiming to eventually reach a volume production of 10,000 Megapack units per year. The company surpassed its 10,000th Megapack unit produced at Lathrop in November.
During Tesla’s Q4 earnings call last week, CEO Elon Musk also said that the company is looking to construct a third Megafactory, though he did not disclose where.
Last year, Tesla Energy also had record deployments of its Megapack and Powerwall home batteries with a total of 31.4 GWh of energy products deployed for a 114-percent increase from 2023.
Other recently deployed or announced Megapack projects include a massive 600 MW/1,600 MWh facility in Melbourne, a 75 MW/300 MWh energy storage site in Belgium, and a 228 MW/912 MWh storage project in Chile, along with many others still.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
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Elon Musk responds to Ontario canceling $100M Starlink deal amid tariff drama
Ontario Premier Doug Ford said, opens new tab on February 3 that he was “ripping up” his province’s CA$100 million agreement with Starlink in response to the U.S. imposing tariffs on Canadian goods.
Elon Musk company SpaceX is set to lose a $100 million deal with the Canadian province of Ontario following a response to the Trump administration’s decision to apply 25 percent tariffs to the country.
Starlink, a satellite-based internet service launched by the Musk entity SpaceX, will lose a $100 million deal it had with Ontario, Premier Doug Ford announced today.
Starting today and until U.S. tariffs are removed, Ontario is banning American companies from provincial contracts.
Every year, the Ontario government and its agencies spend $30 billion on procurement, alongside our $200 billion plan to build Ontario. U.S.-based businesses will…
— Doug Ford (@fordnation) February 3, 2025
Ford said on X today that Ontario is banning American companies from provincial contracts:
“We’ll be ripping up the province’s contract with Starlink. Ontario won’t do business with people hellbent on destroying our economy. Canada didn’t start this fight with the U.S., but you better believe we’re ready to win it.”
It is a blow to the citizens of the province more than anything, as the Starlink internet constellation has provided people in rural areas across the globe stable and reliable access for several years.
Musk responded in simple terms, stating, “Oh well.”
Oh well https://t.co/1jpMu55T6s
— Elon Musk (@elonmusk) February 3, 2025
It seems Musk is less than enthused about the fact that Starlink is being eliminated from the province, but it does not seem like all that big of a blow either.
As previously mentioned, this impacts citizens more than Starlink itself, which has established itself as a main player in reliable internet access. Starlink has signed several contracts with various airlines and maritime companies.
It is also expanding to new territories across the globe on an almost daily basis.
With Mexico already working to avoid the tariff situation with the United States, it will be interesting to see if Canada does the same.
The two have shared a pleasant relationship, but President Trump is putting his foot down in terms of what comes across the border, which could impact Americans in the short term.
Armored Tesla Cybertruck “War Machine” debuts at Defense Expo 2025
Tesla Megapacks chosen for 548 MWh energy storage project in Japan
