Lifestyle
Tesla Model X Performance becomes key prize on ABC’s ‘Press Your Luck’
A Tesla Model X Performance was among a comprehensive prize package to a lucky contestant on the primetime television show “Press Your Luck” on ABC.
A contestant named Emily walked away from the show with $430,390 cash, a watch from Dior, a training camp experience at the NASA-owned Space Camp in Huntsville, Alabama, and a loaded Model X Performance packed with Ludicrous Mode, Full Self-Driving, and a Home Charger with solar panels.
Apart from the sizeable cash prize, Emily’s Dior watch is valued at around $4,500, the Space Camp experience at $549, and the Model X at $118,000.
The Model X’s appearance on the game show as one of the premier prizes further highlights Tesla’s lack of need for a traditional advertising campaign. This issue will be raised at the company’s Annual Shareholder Meeting on July 7.
The topic of advertising is number four out of seven key agenda items that will be discussed during Tesla’s annual meeting. The Board recommends that shareholders vote “AGAINST” the proposal.
In the past, CEO Elon Musk has talked about his strong anti-advertising stance. Musk feels that money spent on advertising could instead be used on developing the company’s vehicles, and so far, his plan has worked.
Even though the electric automaker spends $0 on advertising campaigns, avoiding the hefty price tags that come with buying TV time slots, Tesla was the top automaker in terms of organic engagement in a May 2019 report from competitive intelligence analysis firm BrandTotal.
Tesla’s brand loyalty has won over thousands of customers, and the company’s vehicles have a mystique that deploys an elusive and captivating swagger because of their unorthodox features.
Tesla’s electric vehicles have appeared on TV shows across the world, music videos, popular social media influencer pages, and video games. All of these sources of access through entertainment have helped the company grow its cars into more than a mode of transportation, but more of a lifestyle and a statement.
Tesla has continued to see a growth in demand, vehicle deliveries, and output due to the company’s decreasing prices and increasing market presence. While the Model X is among the company’s most expensive vehicles, the Model 3 is not, and it has become the most popular Tesla vehicle in its fleet because of its affordable pricing points.
The marketing and advertising campaign that Tesla has utilized since day one has proven that an automaker does not need Super Bowl commercials to sell cars. Brand loyalty and strategic placement of products will, and Tesla’s ability to maneuver its way through a sizable automotive market to become one of the hottest car companies in the world is notable.
Watch the segment of “Press Your Luck” below, where contestant Emily wins a Tesla Model X.
Elon Musk has been pretty open about the idea of FSD being the difference maker for Tesla’s future.
If Tesla succeeds in achieving FSD, it could become the world’s most valuable company. If it doesn’t, then the company would not be able to reach its optimum potential.
FSD Supervised’s safety benefits:
- But even if FSD is still not perfect today, FSD Supervised is already making a difference on the roads today.
- This was highlighted in Tesla’s Q4 2024 Vehicle Safety Report.
- As per Tesla, it recorded one crash for every 5.94 million miles driven in which drivers were using Autopilot technology.
- For comparison, the most recent data available from the NHTSA and FHWA (from 2023) showed that there was one automobile crash every 702,000 miles in the United States.
This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.
— JC Christopher (@JohnChr08117285) January 29, 2025
The convenience of…
FSD user’s tale:
- As per an FSD user’s post on social media platform X, FSD Supervised was able to help him drive a relative to a medical facility safely even if he was exhausted.
- During the trip, the driver only had to monitor FSD Supervised’s performance to make sure the Tesla operated safely.
- In a vehicle without FSD, such a trip with an exhausted driver would have been quite dangerous.
- “This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.
- “The convenience of sending the hospital’s address directly from my iPhone to my Tesla while still inside my house, then just a single button press once inside, and 40 miles later we were precisely in front of the hospital’s admissions area.This experience really underscores just how transformative this technology can be for society,” Tesla owner JC Christopher noted in his post.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
There are few things that prove an enthusiast’s love towards a company more than a dedicated short film. This was highlighted recently when YouTube’s SoKrispyMedia posted a 10-minute action movie starring Optimus, Tesla’s humanoid robot, as well as several of the company’s most iconic products.
The video:
- Shot like a Hollywood action flick, the video featured a rather humorous plot involving a group of thieves that mistakenly targeted a Tesla Model 3 driver.
- The Model 3 driver then ended up speaking to Tesla for assistance, and some high-octane and high-speed hijinks ensued.
- While the short film featured several Tesla products like the Model 3, Superchargers, and the Cybertruck, it is Optimus that truly stole the show.
- Optimus served several roles in the short film, from an assistant in a Tesla office to a “robocop” enforcer that helped out the Model 3 driver.
Future Robo-cop @Tesla_Optimus
— SOKRISPYMEDIA (@sokrispymedia) January 12, 2025
full video: https://t.co/TXpSRhcP5K pic.twitter.com/YFHZ7siAP7
Cool inside jokes:
- The best Tesla videos are those that show an in-depth knowledge of the company, and SoKrispyMedia definitely had it.
- From the opening scenes alone, the video immediately poked fun at TSLA traders, the large number of gray Tesla owners, and the fact that many still do not understand Superchargers.
- The video even poked fun at Tesla’s software updates, as well as how some Tesla drivers use Autopilot or other features without reading the fine print in the company’s release notes.
- The video ended with a tour de force of references to Elon Musk products, from the Tesla Cybertruck to the Boring Company Not-a-Flamethrower, which was released back in 2018.
Check out SoKrispyMedia’s Tesla action short film in the video below.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
Tesla definitely seems to be determined to release the coolest lineup of accessories for its coolest vehicle. As could be seen in an update to the Tesla Shop, the electric vehicle maker has now launched a metal key card for the Cybertruck—because why not?
Cybertruck keys:
- The Cybertruck, similar to Tesla’s other vehicles, is shipped with a regular key card.
- The vehicle could also be accessed and locked through a phone key.
- As per the Cybertruck’s Owner’s Manual, the all-electric pickup truck is capable of supporting a total of 19 keys.
The Cybertruck’s Metal Key Card:
- Tesla’s Cybertruck Metal Key Card functions much like the vehicle’s regular key card, but it is finished using premium stainless steel
- As per Tesla’s description of the item:
- “Convenient, durable, versatile. The Cybertruck Metal Key Card is a premium stainless-steel alternative to our traditional plastic key cards, making it easy to access your Cybertruck without your Phone Key. Ideal for when your phone is unavailable or when sharing your vehicle with a friend or valet.”
- The Cybertruck Metal Key Card costs $60.
- In comparison, the Cybertruck’s regular key card is sold for $40.
- The Cybertruck Metal Key Card comes with the metal key card itself, as well as a bifold key card wallet.
Tesla Cybertruck merch push:
- Being the company’s most eye-catching vehicle, it is no surprise that that Tesla has been releasing quite a lot of merchandise inspired by the all-electric pickup truck.
- These include a $250 levitating Cybertruck model, as well as a $35 Cybertruck wind-up racer, both of which are out of stock.
- Tesla also sells the $35 “CyberMug,” a $40 “CyberStein,” and a $50 “CyberVessel.”
- Other Cybertruck-inspired merchandise are the $60 Cyberwhistle Stealth, and the $50 CyberOpener.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
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