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Tesla Model 3 invasion in Europe becomes imminent as cargo ship arrives in Belgium

(Photo: whitfletcher/Twitter)

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6 years ago

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After conquering the United States’s luxury car market in 2018, the Tesla Model 3 is now heading to foreign territories. In Elon Musk’s letter to employees last month, the CEO noted that the Model 3’s push in Europe and China this first quarter would be critical to the company’s profitability, particularly since deliveries in these territories would start with higher-priced variants like the Long Range AWD and the Performance variant. Amidst the anticipation of the Model 3’s worldwide distribution, reports have now emerged indicating that the first large batch of electric sedans has safely arrived at the port of Zeebrugge in Belgium.

Tesla has not shared details of the first Model 3 shipment that recently arrived in European shores. That said, reports from local media outlets back in December noted that Tesla would be shipping around 3,000 Model 3 to the Zeebrugge port every week. Reports also pointed out that the electric sedans would be shipped quickly, with the vehicles being loaded on RoRo (roll-on, roll-off) ships to facilitate quick loading and unloading. As another way to optimize the deliveries of Model 3 to the region, the transportation of the cars from the United States to Zeebrugge will reportedly take only about 15 days, considering that the cargo ships carrying the vehicles would be passing through the Panama Canal.

The first of these Model 3-filled cargo ships — the Glovis Captain — has been tracked religiously by the Tesla community from its departure in the United States to its arrival at the Belgian port. As noted by a number of dedicated Tesla enthusiasts who have been tracking the ship’s whereabouts, Glovis Captain has recently docked at Zeebrugge. With this, it would likely be just a matter of time before Tesla starts delivering the Model 3 to the first batch of reservation holders in the region. Following are pictures of the cargo ship in the Belgian port as shared by members of the Tesla community.

The Glovis Captain arrives at the port of Zeebrugge. (Photos: Ulric Dabe and Kristof Lambrecht/Twitter)

With the arrival of the Model 3 in Europe, the disruption of the auto industry that the vehicle started in the United States could very well extend to the European region. In 2018, the Model 3 all but shook the US auto market, becoming such a force that it started closing in on mainstream passenger sedans like the Honda Accord and the Toyota Camry. By the end of 2018, the Model 3 was also hailed as a best-selling car in the US’ luxury auto market, selling more than 145,000 units during the year. It should be noted that the Model 3 accomplished these feats in the US despite Tesla’s production issues with the vehicle.

In a way, the true potential of the Model 3 might actually be seen in the vehicle’s performance in the European market, considering that passenger cars are an active, lucrative segment in the region. Compared to the United States, which largely favors SUVs and pickup trucks, Europe is far friendlier to sedans. In the company’s Q3 2018 Update Letter, Tesla noted that the mid-sized premium sedan market in Europe is “more than twice as big as the same segment in the US. In the recently released Q4 2018 letter, the company reiterated this point, stating that “the market opportunity for Model 3 in Europe and China exceeds North America based on the most recent sales of mid-sized premium sedans.”

Over the past months, the pieces have fallen in place for the Model 3’s European invasion. In January, it was confirmed that the electric sedan had achieved homologation approval, paving the way for a seamless rollout of the vehicles in the region. Test drive programs for the Model 3 have also begun in select European areas, giving reservation holders and potential customers a taste of what the electric sedan has to offer.

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Simon is a reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday.

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Armored Tesla Cybertruck “War Machine” debuts at Defense Expo 2025

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2 weeks ago

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February 24, 2025

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Photo: Unplugged Performance

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Tesla Megapacks chosen for 548 MWh energy storage project in Japan

Tesla plans to supply over 100 Megapack units to support a large stationary storage project in Japan, making it one of the country’s largest energy storage facilities.

Published

1 month ago

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February 3, 2025

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Credit: Tesla

Tesla’s Megapack grid-scale batteries have been selected to back an energy storage project in Japan, coming as the latest of the company’s continued deployment of the hardware.

As detailed in a report from Nikkei this week, Tesla plans to supply 142 Megapack units to support a 548 MWh storage project in Japan, set to become one of the country’s largest energy storage facilities. The project is being overseen by financial firm Orix, and it will be located at a facility Maibara in central Japan’s Shiga prefecture, and it aims to come online in early 2027.

The deal is just the latest of several Megapack deployments over the past few years, as the company continues to ramp production of the units. Tesla currently produces the Megapack at a facility in Lathrop, California, though the company also recently completed construction on its second so-called “Megafactory” in Shanghai China and is expected to begin production in the coming weeks.

READ MORE ON TESLA MEGAPACKS: Tesla Megapacks help power battery supplier Panasonic’s Kyoto test site

Tesla’s production of the Megapack has been ramping up at the Lathrop facility since initially opening in 2022, and both this site and the Shanghai Megafactory are aiming to eventually reach a volume production of 10,000 Megapack units per year. The company surpassed its 10,000th Megapack unit produced at Lathrop in November.

During Tesla’s Q4 earnings call last week, CEO Elon Musk also said that the company is looking to construct a third Megafactory, though he did not disclose where.

Last year, Tesla Energy also had record deployments of its Megapack and Powerwall home batteries with a total of 31.4 GWh of energy products deployed for a 114-percent increase from 2023.

Other recently deployed or announced Megapack projects include a massive 600 MW/1,600 MWh facility in Melbourne, a 75 MW/300 MWh energy storage site in Belgium, and a 228 MW/912 MWh storage project in Chile, along with many others still.

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Tesla highlights the Megapack site replacing Hawaii’s last coal plant

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Elon Musk responds to Ontario canceling $100M Starlink deal amid tariff drama

Ontario Premier Doug Ford said, opens new tab on February 3 that he was “ripping up” his province’s CA$100 million agreement with Starlink in response to the U.S. imposing tariffs on Canadian goods.

Published

1 month ago

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February 3, 2025

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NORAD and USNORTHCOM Public Affairs, Public domain, via Wikimedia Commons

Elon Musk company SpaceX is set to lose a $100 million deal with the Canadian province of Ontario following a response to the Trump administration’s decision to apply 25 percent tariffs to the country.

Starlink, a satellite-based internet service launched by the Musk entity SpaceX, will lose a $100 million deal it had with Ontario, Premier Doug Ford announced today.

Ford said on X today that Ontario is banning American companies from provincial contracts:

“We’ll be ripping up the province’s contract with Starlink. Ontario won’t do business with people hellbent on destroying our economy. Canada didn’t start this fight with the U.S., but you better believe we’re ready to win it.”

It is a blow to the citizens of the province more than anything, as the Starlink internet constellation has provided people in rural areas across the globe stable and reliable access for several years.

Musk responded in simple terms, stating, “Oh well.”

It seems Musk is less than enthused about the fact that Starlink is being eliminated from the province, but it does not seem like all that big of a blow either.

As previously mentioned, this impacts citizens more than Starlink itself, which has established itself as a main player in reliable internet access. Starlink has signed several contracts with various airlines and maritime companies.

It is also expanding to new territories across the globe on an almost daily basis.

With Mexico already working to avoid the tariff situation with the United States, it will be interesting to see if Canada does the same.

The two have shared a pleasant relationship, but President Trump is putting his foot down in terms of what comes across the border, which could impact Americans in the short term.

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