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Tesla’s march to mainstream Model 3 consumers

Published

8 years ago

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Some great books of literature involve traveling down a road or up a river, and can provide great insight on human nature, such as Joseph Conrad’s “Heart of Darkness.” This novella was the basis for the movie, Apocalypse Now, where Colonel Kurtz has to be eliminated “with extreme prejudice.” Kurtz had gone mad and created his own army in this fictional story.

The movie’s cryptic themes resonate, such as who are the good guys and sound institutions as seen through Capt. Willard’s eyes.

So, with that as a background, how are certain institutions and Tesla supporters perceived in 2016? We know some of the characters: the Koch brothers and their multi-million dollar media campaign against electric vehicles; the conservative — whatever that means these days — LA Times, the short sellers at Seeking Alpha; and the tired histrionics of the old guard automotive press.

https://twitter.com/russellgold/status/793144519885590528

We’ve all seen the hit jobs, which portray Musk’s companies as some raging socialist entity receiving all these huge subsidies while everybody else is pure as the capitalist, driven snow. Volkswagen’s sweet dollops of government incentives for its Tennessee plant are just business for this old guard company or nevermind the fact that Tesla Motors has never gone bankrupt and bailed out like Chrysler and GM.

Musk recently acknowledged the continuous hypocrisy regarding green incentives during the last earnings call last week:

“And then – I need to maybe write a longer blog piece sort of going through this, but Tesla’s sometimes criticized for relying on kind of tax credits and that kind of thing. People really misunderstand this. What matters is, what does Tesla receive relative to its competitors? Not, what does Tesla receive in the absolute?”

And, right on cue, an article titled Behind the Myth: Has the Onetime Valley Visionary Lost His Magic? from Salon.com touched all the bases.

The piece is pure rubbish but the well-written headline does tantalize. Maybe some insights on the manufacturing ramp-up for the Model 3? Or, the very real integration challenges between Solar City and Tesla, and possible cash drain for the company?

Nope, nada. Of course, the article provides a litany of nanny-state “points” for why this fledgling automaker is still standing.

To Musk’s point, there’s no mention in the article that the federal $7,500 tax credit is capped at the first 200,000 electric vehicles or that other car manufacturers actually receive the same credits. And, for old time sake, the author cites the Department of Energy (DoE) program loan program, created by the Bush administration, and delivered to Tesla in 2010 as a point of real contention in 2016. Yep.

How about a dollop of government contracts for SpaceX as a huge conspiracy for this socialist rocket company to spread its political correctness to the universe, eh? Check.

The shit screed never mentioned that SpaceX builds its own motors and 80% of its components for its rockets and has literally upended the aerospace business model.

That could be the reason for the big contract, eh?

How about Boeing or Lockheed Martin — and United Launch Alliance — taken to task for their government contracts or $63 million in incentives from state of Illinois some 15 years ago. Ruins the narrative, I guess.

The argument from relatively sane Tesla detractors is that the media or enthusiast sites are just Tesla supporters. All these sites have reports of Musk turning everything into gold. However, Tesla does miss. Like the Model X falcon wing doors, delivery numbers and deadlines. It’s reported everywhere.

But Tesla and Elon Musk has hit from day one with the Model S. Does anybody remember the derision thrown at Musk for introducing a luxury electric car first. Mmmmmm?

CNBC missed on that one and did they ever admit their mistake? No and what do they do now? They have Bob Lutz trot out the same old tired nanny state talking points. This shit is tired.

That’s partially why the Tesla Army is on guard or the Tesla Cult is in force, to call out these these rubes and ghouls…and well-financed freaks, too. The other side of it is following a transformative company that is completely dedicated to its mission.

As my wife says, maybe it’s a “death rattle” for the old guard and thinking. Let’s hope so.

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"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

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Lifestyle

Tesla owner highlights underrated benefit of FSD Supervised

Published

1 month ago

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January 31, 2025

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Credit: Tesla

Elon Musk has been pretty open about the idea of FSD being the difference maker for Tesla’s future.

If Tesla succeeds in achieving FSD, it could become the world’s most valuable company. If it doesn’t, then the company would not be able to reach its optimum potential.

FSD Supervised’s safety benefits:

  • But even if FSD is still not perfect today, FSD Supervised is already making a difference on the roads today.
  • This was highlighted in Tesla’s Q4 2024 Vehicle Safety Report.
  • As per Tesla, it recorded one crash for every 5.94 million miles driven in which drivers were using Autopilot technology.
  • For comparison, the most recent data available from the NHTSA and FHWA (from 2023) showed that there was one automobile crash every 702,000 miles in the United States. 

FSD user’s tale:

  • As per an FSD user’s post on social media platform X, FSD Supervised was able to help him drive a relative to a medical facility safely even if he was exhausted.
  • During the trip, the driver only had to monitor FSD Supervised’s performance to make sure the Tesla operated safely.
  • In a vehicle without FSD, such a trip with an exhausted driver would have been quite dangerous. 
  • “This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.
  • “The convenience of sending the hospital’s address directly from my iPhone to my Tesla while still inside my house, then just a single button press once inside, and 40 miles later we were precisely in front of the hospital’s admissions area.This experience really underscores just how transformative this technology can be for society,” Tesla owner JC Christopher noted in his post.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Tesla Optimus “stars” in incredible fanmade action short film

Published

2 months ago

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January 14, 2025

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Credit: @SoKrispyMedia/YouTube

There are few things that prove an enthusiast’s love towards a company more than a dedicated short film. This was highlighted recently when YouTube’s SoKrispyMedia posted a 10-minute action movie starring Optimus, Tesla’s humanoid robot, as well as several of the company’s most iconic products. 

The video: 

  • Shot like a Hollywood action flick, the video featured a rather humorous plot involving a group of thieves that mistakenly targeted a Tesla Model 3 driver. 
  • The Model 3 driver then ended up speaking to Tesla for assistance, and some high-octane and high-speed hijinks ensued.
  • While the short film featured several Tesla products like the Model 3, Superchargers, and the Cybertruck, it is Optimus that truly stole the show.
  • Optimus served several roles in the short film, from an assistant in a Tesla office to a “robocop” enforcer that helped out the Model 3 driver.

Cool inside jokes: 

  • The best Tesla videos are those that show an in-depth knowledge of the company, and SoKrispyMedia definitely had it. 
  • From the opening scenes alone, the video immediately poked fun at TSLA traders, the large number of gray Tesla owners, and the fact that many still do not understand Superchargers.
  • The video even poked fun at Tesla’s software updates, as well as how some Tesla drivers use Autopilot or other features without reading the fine print in the company’s release notes.
  • The video ended with a tour de force of references to Elon Musk products, from the Tesla Cybertruck to the Boring Company Not-a-Flamethrower, which was released back in 2018.

Check out SoKrispyMedia’s Tesla action short film in the video below.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Tesla releases Cybertruck metal key card—because why not?

Published

2 months ago

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December 31, 2024

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Credit: Tesla Shop

Tesla definitely seems to be determined to release the coolest lineup of accessories for its coolest vehicle. As could be seen in an update to the Tesla Shop, the electric vehicle maker has now launched a metal key card for the Cybertruck—because why not?

Cybertruck keys:

  • The Cybertruck, similar to Tesla’s other vehicles, is shipped with a regular key card. 
  • The vehicle could also be accessed and locked through a phone key. 
  • As per the Cybertruck’s Owner’s Manual, the all-electric pickup truck is capable of supporting a total of 19 keys.

The Cybertruck’s Metal Key Card:

  • Tesla’s Cybertruck Metal Key Card functions much like the vehicle’s regular key card, but it is finished using premium stainless steel
  • As per Tesla’s description of the item: 
  • “Convenient, durable, versatile. The Cybertruck Metal Key Card is a premium stainless-steel alternative to our traditional plastic key cards, making it easy to access your Cybertruck without your Phone Key. Ideal for when your phone is unavailable or when sharing your vehicle with a friend or valet.”
  • The Cybertruck Metal Key Card costs $60.
  • In comparison, the Cybertruck’s regular key card is sold for $40.
  • The Cybertruck Metal Key Card comes with the metal key card itself, as well as a bifold key card wallet.

Tesla Cybertruck merch push:

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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