Lifestyle
Tesla trademarks ‘Giga Beer’ and ‘Giga Bier’ for second venture into alcohol business
Tesla has trademarked the rights to use the phrases “Giga Beer” and “Giga Beer,” according to the United States Patent and Trademark Office.
During the “Giga Fest” event held on October 9th at Gigafactory Berlin, Tesla CEO Elon Musk stated that the company will develop a beer, amongst other things, that it will sell under the Tesla brand in the coming years. The Giga Bier appears to come in a Cybertruck-inspired bottle, featuring the sharp edges and futuristic look of the all-electric pickup that Tesla plans to begin producing next year.
“We’re going to build a train station that’s right on the property. And then we’re going to have graffiti murals all throughout the factory, on the outside and everything. So I think that’s going to be pretty cool. We’ve got some of them already. And we’re even going to have a beer,” Musk said at the event.
According to the USPTO website, Tesla has submitted the trademarks for both “Giga Beer” and “Giga Bier,” hinting toward a possible international expansion outside of Germany and into the United States. Both patents fall under the primary U.S. classes of Soft Drinks and Carbonated Waters, Foods and Ingredients of Foods, and Malt Beverages and Liquors. The patents do not relate to the design of the bottle but instead to the rights to use the names “Giga Beer” and “Giga Bier.”
If Tesla actually decides to crack open a cold one and develop its own beer, it will be its second venture into the alcohol business. Many are familiar with Tesla’s long story with its Tequila, which initially started as “Teslaquila” and then ventured into the much simpler “Tesla Tequila.” Tesla has sold two batches of its añejo tequila, both sold out in a matter of minutes. Bottles sell online for thousands of dollars, and international customers who could not have the liquor shipped directly to them were instead given a decanter as an alternative.
Tesla Tequila deliveries start just in time for the holidays
As of now, the two trademarks have both been registered in the United States, so there is no evidence that Tesla has reserved the right to use these names in other markets. However, Tesla can reserve the rights to these names if it decides to register an additional trademark application in Germany.
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Elon Musk has been pretty open about the idea of FSD being the difference maker for Tesla’s future.
If Tesla succeeds in achieving FSD, it could become the world’s most valuable company. If it doesn’t, then the company would not be able to reach its optimum potential.
FSD Supervised’s safety benefits:
- But even if FSD is still not perfect today, FSD Supervised is already making a difference on the roads today.
- This was highlighted in Tesla’s Q4 2024 Vehicle Safety Report.
- As per Tesla, it recorded one crash for every 5.94 million miles driven in which drivers were using Autopilot technology.
- For comparison, the most recent data available from the NHTSA and FHWA (from 2023) showed that there was one automobile crash every 702,000 miles in the United States.
This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.
— JC Christopher (@JohnChr08117285) January 29, 2025
The convenience of…
FSD user’s tale:
- As per an FSD user’s post on social media platform X, FSD Supervised was able to help him drive a relative to a medical facility safely even if he was exhausted.
- During the trip, the driver only had to monitor FSD Supervised’s performance to make sure the Tesla operated safely.
- In a vehicle without FSD, such a trip with an exhausted driver would have been quite dangerous.
- “This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.
- “The convenience of sending the hospital’s address directly from my iPhone to my Tesla while still inside my house, then just a single button press once inside, and 40 miles later we were precisely in front of the hospital’s admissions area.This experience really underscores just how transformative this technology can be for society,” Tesla owner JC Christopher noted in his post.
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There are few things that prove an enthusiast’s love towards a company more than a dedicated short film. This was highlighted recently when YouTube’s SoKrispyMedia posted a 10-minute action movie starring Optimus, Tesla’s humanoid robot, as well as several of the company’s most iconic products.
The video:
- Shot like a Hollywood action flick, the video featured a rather humorous plot involving a group of thieves that mistakenly targeted a Tesla Model 3 driver.
- The Model 3 driver then ended up speaking to Tesla for assistance, and some high-octane and high-speed hijinks ensued.
- While the short film featured several Tesla products like the Model 3, Superchargers, and the Cybertruck, it is Optimus that truly stole the show.
- Optimus served several roles in the short film, from an assistant in a Tesla office to a “robocop” enforcer that helped out the Model 3 driver.
Future Robo-cop @Tesla_Optimus
— SOKRISPYMEDIA (@sokrispymedia) January 12, 2025
full video: https://t.co/TXpSRhcP5K pic.twitter.com/YFHZ7siAP7
Cool inside jokes:
- The best Tesla videos are those that show an in-depth knowledge of the company, and SoKrispyMedia definitely had it.
- From the opening scenes alone, the video immediately poked fun at TSLA traders, the large number of gray Tesla owners, and the fact that many still do not understand Superchargers.
- The video even poked fun at Tesla’s software updates, as well as how some Tesla drivers use Autopilot or other features without reading the fine print in the company’s release notes.
- The video ended with a tour de force of references to Elon Musk products, from the Tesla Cybertruck to the Boring Company Not-a-Flamethrower, which was released back in 2018.
Check out SoKrispyMedia’s Tesla action short film in the video below.
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Tesla definitely seems to be determined to release the coolest lineup of accessories for its coolest vehicle. As could be seen in an update to the Tesla Shop, the electric vehicle maker has now launched a metal key card for the Cybertruck—because why not?
Cybertruck keys:
- The Cybertruck, similar to Tesla’s other vehicles, is shipped with a regular key card.
- The vehicle could also be accessed and locked through a phone key.
- As per the Cybertruck’s Owner’s Manual, the all-electric pickup truck is capable of supporting a total of 19 keys.
The Cybertruck’s Metal Key Card:
- Tesla’s Cybertruck Metal Key Card functions much like the vehicle’s regular key card, but it is finished using premium stainless steel
- As per Tesla’s description of the item:
- “Convenient, durable, versatile. The Cybertruck Metal Key Card is a premium stainless-steel alternative to our traditional plastic key cards, making it easy to access your Cybertruck without your Phone Key. Ideal for when your phone is unavailable or when sharing your vehicle with a friend or valet.”
- The Cybertruck Metal Key Card costs $60.
- In comparison, the Cybertruck’s regular key card is sold for $40.
- The Cybertruck Metal Key Card comes with the metal key card itself, as well as a bifold key card wallet.
Tesla Cybertruck merch push:
- Being the company’s most eye-catching vehicle, it is no surprise that that Tesla has been releasing quite a lot of merchandise inspired by the all-electric pickup truck.
- These include a $250 levitating Cybertruck model, as well as a $35 Cybertruck wind-up racer, both of which are out of stock.
- Tesla also sells the $35 “CyberMug,” a $40 “CyberStein,” and a $50 “CyberVessel.”
- Other Cybertruck-inspired merchandise are the $60 Cyberwhistle Stealth, and the $50 CyberOpener.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
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