Lifestyle
Tesla is finalist in prestigious advocacy and customer experience award
Tesla Motors, Inc. has been identified as one of three finalists for the Extole Advocacy and Customer Experience (ACE) Award. Extole, the leading advocate marketing platform, recognizes brands that turn customers into advocates with exceptional referral marketing programs. Tesla has one of the world’s most acclaimed refer-a-friend programs, and Extole’s nod to Tesla reflects the view that customers acquired through advocate referral programs spend more, are more loyal, and are more likely to refer their friends to the brand.
“We know that without our customers we would not be where we are today,” Tesla shares on its website. Their Referral Program is a substantial way of thanking customers for their “support in building the Tesla community.”
Extole describes Tesla Motors as follows:
“Tesla Motors created a movement around its innovative products and its mission, and the brand is equally as inspiring with its marketing. The company relies almost exclusively on its community of brand advocates to promote its products and offers one of the most well-known referral programs available to consumers. With a disdain for paid advertising, Tesla Motors is leading the trend of reaching new customers through existing ones.”
The current Tesla Referral Program began October 16 and will run until January 15, 2017. Anyone who orders a new Model S or Model X during this period using the referral link of a Tesla owner will get a $1,000 credit towards the purchase price. Tesla demonstrates its appreciation to referring owners through a system of Referral Program awards:
- 10 Qualifying Referrals: Those who make 10 qualifying referrals will receive an invitation for them and a guest to attend the next Tesla unveiling event;
- 7+ Qualifying Referrals: Those who make 7 or more qualifying referrals will receive an exclusive red Founders Series Powerwall 2, hand signed by Elon Musk, JB Straubel, and Franz von Holzhausen. This limited edition Powerwall is not available to the public;
- 5+ Qualifying Referrals: Those who make 5 qualifying referrals will receive an invitation for them and a guest to take an extended VIP tour of the Tesla Factory in Fremont, California, including a Q&A with Franz von Holzhausen, Tesla’s Chief Designer;
- 3+ Qualifying Referrals: Those who make 3 or more referrals will receive an exclusive thermal Tesla Owners Jacket;
- 2+ Qualifying Referrals: Those who make 2 or more qualifying referrals will receive a Tesla carry-on.
- Ludicrous P100D Model S or Model X Drawing: Each qualified referral a Tesla customer makes gives her or him an additional entry into a drawing to win the choice of either a Ludicrous P100D Model S or Model X.
The annual ACE Award is now in its second year. Along with Tesla, Hanna Andersson and Ulta Beauty have received ACE Award nominations due to their successes as they engage existing advocates in the process of helping to acquire new customers. The criteria for the ACE Award speak to each finalists’ refer-a-friend program with regard to creativity, breadth, and overall success.
“Advocacy goes beyond being nice to your customers,” said Matt Roche, Extole’s founder and CEO. Extole helps brands to harness the power of online sharing to the benefit of their bottom line. It enables marketers to scale word-of-mouth to acquire new customers and increase loyalty using their greatest competitive advantage: their customers. “Customer-centric companies recognize and reward customers, making them part of the brand. Our finalists are exemplars and are all worthy of this award. Only one, however, will win.”
Tweet @teslamotors and congratulate them as finalists for its second annual #ACE award! Tell them #teslarati sent you.
Elon Musk has been pretty open about the idea of FSD being the difference maker for Tesla’s future.
If Tesla succeeds in achieving FSD, it could become the world’s most valuable company. If it doesn’t, then the company would not be able to reach its optimum potential.
FSD Supervised’s safety benefits:
- But even if FSD is still not perfect today, FSD Supervised is already making a difference on the roads today.
- This was highlighted in Tesla’s Q4 2024 Vehicle Safety Report.
- As per Tesla, it recorded one crash for every 5.94 million miles driven in which drivers were using Autopilot technology.
- For comparison, the most recent data available from the NHTSA and FHWA (from 2023) showed that there was one automobile crash every 702,000 miles in the United States.
This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.
— JC Christopher (@JohnChr08117285) January 29, 2025
The convenience of…
FSD user’s tale:
- As per an FSD user’s post on social media platform X, FSD Supervised was able to help him drive a relative to a medical facility safely even if he was exhausted.
- During the trip, the driver only had to monitor FSD Supervised’s performance to make sure the Tesla operated safely.
- In a vehicle without FSD, such a trip with an exhausted driver would have been quite dangerous.
- “This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.
- “The convenience of sending the hospital’s address directly from my iPhone to my Tesla while still inside my house, then just a single button press once inside, and 40 miles later we were precisely in front of the hospital’s admissions area.This experience really underscores just how transformative this technology can be for society,” Tesla owner JC Christopher noted in his post.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
There are few things that prove an enthusiast’s love towards a company more than a dedicated short film. This was highlighted recently when YouTube’s SoKrispyMedia posted a 10-minute action movie starring Optimus, Tesla’s humanoid robot, as well as several of the company’s most iconic products.
The video:
- Shot like a Hollywood action flick, the video featured a rather humorous plot involving a group of thieves that mistakenly targeted a Tesla Model 3 driver.
- The Model 3 driver then ended up speaking to Tesla for assistance, and some high-octane and high-speed hijinks ensued.
- While the short film featured several Tesla products like the Model 3, Superchargers, and the Cybertruck, it is Optimus that truly stole the show.
- Optimus served several roles in the short film, from an assistant in a Tesla office to a “robocop” enforcer that helped out the Model 3 driver.
Future Robo-cop @Tesla_Optimus
— SOKRISPYMEDIA (@sokrispymedia) January 12, 2025
full video: https://t.co/TXpSRhcP5K pic.twitter.com/YFHZ7siAP7
Cool inside jokes:
- The best Tesla videos are those that show an in-depth knowledge of the company, and SoKrispyMedia definitely had it.
- From the opening scenes alone, the video immediately poked fun at TSLA traders, the large number of gray Tesla owners, and the fact that many still do not understand Superchargers.
- The video even poked fun at Tesla’s software updates, as well as how some Tesla drivers use Autopilot or other features without reading the fine print in the company’s release notes.
- The video ended with a tour de force of references to Elon Musk products, from the Tesla Cybertruck to the Boring Company Not-a-Flamethrower, which was released back in 2018.
Check out SoKrispyMedia’s Tesla action short film in the video below.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
Tesla definitely seems to be determined to release the coolest lineup of accessories for its coolest vehicle. As could be seen in an update to the Tesla Shop, the electric vehicle maker has now launched a metal key card for the Cybertruck—because why not?
Cybertruck keys:
- The Cybertruck, similar to Tesla’s other vehicles, is shipped with a regular key card.
- The vehicle could also be accessed and locked through a phone key.
- As per the Cybertruck’s Owner’s Manual, the all-electric pickup truck is capable of supporting a total of 19 keys.
The Cybertruck’s Metal Key Card:
- Tesla’s Cybertruck Metal Key Card functions much like the vehicle’s regular key card, but it is finished using premium stainless steel
- As per Tesla’s description of the item:
- “Convenient, durable, versatile. The Cybertruck Metal Key Card is a premium stainless-steel alternative to our traditional plastic key cards, making it easy to access your Cybertruck without your Phone Key. Ideal for when your phone is unavailable or when sharing your vehicle with a friend or valet.”
- The Cybertruck Metal Key Card costs $60.
- In comparison, the Cybertruck’s regular key card is sold for $40.
- The Cybertruck Metal Key Card comes with the metal key card itself, as well as a bifold key card wallet.
Tesla Cybertruck merch push:
- Being the company’s most eye-catching vehicle, it is no surprise that that Tesla has been releasing quite a lot of merchandise inspired by the all-electric pickup truck.
- These include a $250 levitating Cybertruck model, as well as a $35 Cybertruck wind-up racer, both of which are out of stock.
- Tesla also sells the $35 “CyberMug,” a $40 “CyberStein,” and a $50 “CyberVessel.”
- Other Cybertruck-inspired merchandise are the $60 Cyberwhistle Stealth, and the $50 CyberOpener.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
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