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Tesla’s Elon Musk receives snappy retort from Ford after “morgue” comment

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7 years ago

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Tesla CEO Elon Musk recently found himself on the receiving end of a snappy retort from Detroit, after describing Ford’s energy as similar to a “morgue.” In a response on Twitter, Mark Truby, Ford’s Vice President of Communications, fired back at Musk, throwing some shade at the electric car maker’s recently-built sprung structure and touting the efficiency of its own assembly line.

Musk’s statements about Ford were related to the Wall Street Journal, which was recently given access to the Fremont factory. In a statement to the publication, Musk admitted that while Tesla has made mistakes with regards to the production of the Model 3, such as the over-automation of its manufacturing system, he remains optimistic about the company’s chances.

“I’m feeling good about things. I think there’s a good vibe—I think the energy is good; go to Ford, it looks like a morgue,” he said.

Ford’s retort echoes a lot of Tesla’s production shortcomings over the past year. The electric car and energy company, after all, has mostly struggled to scale the production of its most disruptive vehicle to date — the Model 3. When the first 30 of the vehicles were handed over to their owners in July 2017, Musk stated that the company was aiming to produce 5,000 Model 3 per week by the end of the year. Tesla produced 2,425 during the quarter.

Tesla eventually moved its 5,000/week production target for the Model 3 to the end of Q2 2018, while setting a more conservative 2,500/week goal for the first quarter. Tesla also missed its goal for Q1 2018, with the company producing a little over 2,000 vehicles per week by the end of March. During Tesla’s 2018 Annual Shareholder Meeting earlier this month, however, Elon Musk noted that Tesla is on pace to hit its 5,000/week target for the Model 3 by the end of June.

Lots filled with the Tesla Model 3 ahead of Q2 2018’s end. [Credit: Tesla Bull/Twitter]

Being a legacy automaker founded by the man who introduced the assembly line, Ford is the complete antithesis of Tesla. Ford’s F-150 line, for one, is famed for its capability to roll off vehicles in less than a minute. The company has also taken a rather conservative stance on electric cars, with offerings such as the Ford Focus Electric being mostly a niche vehicle. Despite its long tenure in the auto industry, and regardless of the fact that it is the lone American automaker apart from Tesla that has not filed for bankruptcy to date, the company has also been beset by its own set of challenges. This year alone, Ford announced that it is stopping the production of all its cars, except for the Mustang and the upcoming Focus Active Crossover, which is expected for a 2019 release.

With the end of the second quarter at hand, Tesla has a very real opportunity to shoot down criticisms such as Ford’s. With another assembly line built in an expansive sprung structure augmenting the company’s production numbers, Tesla might just have the numbers to silence a significant number of its staunchest critics.  

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Simon is a reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday.

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Investor's Corner

Tesla is ‘better-positioned’ as a company and as a stock as tariff situation escalates

Published

1 month ago

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February 3, 2025

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The Cybertruck-towed Model Y ad at Hayden Planetarium. Credit: Tesla North America | X

Tesla is “better-positioned” as a company and as a stock as the tariff situation between the United States, Mexico, and Canada continues to escalate as President Donald Trump announced sanctions against those countries.

Analysts at Piper Sandler are unconcerned regarding Tesla’s position as a high-level stock holding as the tariff drama continues to unfold. This is mostly due to its reputation as a vehicle manufacturer in the domestic market, especially as it holds a distinct advantage of having some of the most American-made vehicles in the country.

Analysts at the firm, led by Alexander Potter, said Tesla is “one of the most defensive stocks” in the automotive sector as the tariff situation continues.

The defensive play comes from the nature of the stock, which should not be too impacted from a U.S. standpoint because of its focus on building vehicles and sourcing parts from manufacturers and companies based in the United States. Tesla has held the distinct title of having several of the most American-made cars, based on annual studies from Cars.com.

Its most recent study, released in June 2024, showed that the Model Y, Model S, and Model X are three of the top ten vehicles with the most U.S.-based manufacturing.

Tesla captures three spots in Cars.com’s American-Made Index, only U.S. manufacturer in list

The year prior, Tesla swept the top four spots of the study.

Piper Sandler analysts highlighted this point in a new note on Monday morning amidst increasing tension between the U.S. and Canada, as Mexico has already started to work with the Trump Administration on a solution:

“Tesla assembles five vehicles in the U.S., and all five rank among the most American-made cars.”

However, with that being said, there is certainly the potential for things to get tougher. The analysts believe that Tesla, while potentially impacted, will be in a better position than most companies because of their domestic position:

“If nothing changes in the next few days, tariffs will almost certainly deal a crippling blow to automotive supply chains in North America. [There is a possibility that] Trump capitulates in some way (perhaps he’ll delay implementation, in an effort to save face).”

There is no evidence that Tesla will be completely bulletproof when it comes to these potential impacts. However, it is definitely better insulated than other companies.

Need accessories for your Tesla? Check out the Teslarati Marketplace:

Please email me with questions and comments at joey@teslarati.com. I’d love to chat! You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Investor's Corner

Tesla gets price target boost from Truist, but it comes with criticism

Published

1 month ago

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January 30, 2025

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Credit: Tesla

Tesla (NASDAQ: TSLA) received a price target boost from analysts at Truist Securities, but it came with some criticisms based on a lack of information on several things that investors were excited to hear about regarding future vehicles and AI achievements.

Last night, Tesla reported its earnings from the fourth quarter of 2024, and while it had a very tempered financial showing, missing most of the Wall Street targets that were set for it, the stock was up after hours and on Thursday due to the details the company released regarding its plans for 2025.

CEO Elon Musk stunned listeners last night by revealing plans to launch unsupervised Full Self-Driving as a service in Austin in June 2025. It will be the first time Tesla will offer driverless FSD rides in public, something it has been working with the City of Austin on since December.

Tesla to launch unsupervised Full Self-Driving as a service in Austin in June

It also reiterated plans for affordable models to be launched this year, potentially catalyzing annual growth in deliveries, something it said it expects to resume in 2025.

Tesla was flat on deliveries in 2024 compared to 2023.

The positives during the call were enough for Truist Securities analyst William Stein to raise the company’s price target to $373 from $351. However, Stein’s note to investors showed there was something to be desired despite all the good that was revealed during the call:

Stein said there was “not enough ground-truth” during the call and too much of a focus on “cheerleading” the company’s potential releases this year:

“Too much cheerleading; not enough ground-truth. In Q4, TSLA’s ASP weakness drive revenue, GPM, OPM, & EPS below consensus.”

As previously mentioned, Tesla did report weak financials that missed consensus estimates. What saved the call and perhaps the stock from plummeting on these missed metrics was the other details that Musk revealed, especially the FSD launch in Austin in June.

There were also plenty of things related to the affordable models and other vehicles, like the fact that Tesla plans to include things like Steer by Wire, Adaptive Air Suspension, and Rear Wheel Steering, that helped offset negatives.

Stein saw this as a distraction from what should have been reported:

“While CEO Elon Musk played the role of cheerleader, calling for TSLA’s path to massive market cap by leading in autonomy, management was remarkably short on two critical details: (1) info about new vehicles in 2025 and (2) milestones for AI acheivements, especially FSD. We continue to ask ourselves ‘where’s the beef?’ CY26 EPS to $3.99 (from $4.87). DCF-derived PT to $373 (from $351).”

Tesla did detail some AI milestones, like its record-breaking miles per accident on Autopilot, which was a Q4-best of 5.94 million miles. The Shareholder Deck also outlined major upgrades to AI:

“In Q4, we completed the deployment of Cortex, a ~50k H100 training cluster at Gigafactory Texas. Cortex helped enable V13 of FSD (Supervised)1, which boasts major improvements in safety and comfort thanks to 4.2x increase in data, higher resolution video inputs, 2x reduction in photon-to-control latency and redesigned controller, among other enhancements.”

Tesla shares are up 2.11 percent on Thursday as of 12:05 p.m. on the East Coast.

Need accessories for your Tesla? Check out the Teslarati Marketplace:

Please email me with questions and comments at joey@teslarati.com. I’d love to chat! You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Investor's Corner

Tesla posts Q4 2024 vehicle safety report

Published

1 month ago

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January 29, 2025

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tesla-full-self-driving-unsupervised
(Source: Tesla)

Tesla has released its Q4 2024 vehicle safety report. Similar to data from previous quarters, vehicles that were operating with Autopilot technology proved notably safer. 

The Q4 2024 report:

  • As per Tesla, it recorded one crash for every 5.94 million miles driven in which drivers were using Autopilot technology.
  • The company also recorded one crash for every 1.08 million miles driven for drivers who were not using Autopilot technology.
  • For comparison, the most recent data available from the NHTSA and FHWA (from 2023) showed that there was one automobile crash every 702,000 miles in the United States.

Previous safety reports:

  • In Q3 2024, Tesla recorded one crash for every 7.08 million miles driven in which drivers were using Autopilot technology and one crash for every 1.29 million miles driven by drivers not using Autopilot technology.
  • In Q2 2024, Tesla recorded one crash for every 6.88 million miles driven in which drivers were using Autopilot technology, and one crash for every 1.45 million miles driven for drivers not using Autopilot technology.
  • In Q1 2024, Tesla recorded one crash for every 7.63 million miles driven in which drivers were using Autopilot technology, and one crash for every 955,000 million miles driven for drivers not using Autopilot technology.

Year-over-Year Comparison:

  • In Q4 2023, Tesla recorded one crash for every 5.39 million miles driven in which drivers were using Autopilot technology and one crash for every 1.00 million miles driven for drivers not using Autopilot technology.

Key background:

  • Tesla began voluntarily releasing quarterly safety reports in October 2018 to provide critical safety information about our vehicles to the public.
  • On July 2019, Tesla started voluntarily releasing annual updated data about vehicle fires as well.
  • It should be noted that accident rates among all vehicles on the road can vary from quarter to quarter and can be affected by seasonality, such as reduced daylight and inclement weather conditions.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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