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Tesla had an excellent 2023 in Norway and Iceland

Credit: Tesla Asia/X

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Tesla’s relatively quiet execution of its goals in 2023 seemed to have paid off in Europe, with the electric vehicle maker posting impressive sales results in several countries. Over the course of 2023, Tesla, especially its Model Y crossover, proved that electric vehicles could be best-sellers — they just have to be legitimate, compelling cars.

In Sweden, Tesla managed to register 20,330 vehicles in 2023. This number represented a growth of 121.3% year-over-year. Similar to other markets, the Tesla Model Y drove most of the company’s sales in the country, with the all-electric crossover seeing 16,415 registrations during the year, as per data from car.info

These numbers are particularly impressive considering Tesla Sweden’s ongoing issues with trade union IF Metall, which has made the EV maker’s recent operations more complicated than necessary. 

Over in Denmark, the Tesla Model Y also made a huge impact in 2023. The Tesla Model Y was the best-selling car overall in 2023, with 17,955 units sold. This meant that the Model Y outsold popular and significantly more affordable vehicles like the Peugeot 208 and the Ford Kuga, which sold 6,035 and 4,425 units, respectively. 

In a post on LinkedIn, Tesla Regional Lead Kim Gaba Jensen noted that the number of Tesla vehicles on the road in Denmark more than doubled from 29,752 to 59,559 units during 2023. 

Norway, which is arguably the EV capital of the world, saw some serious domination from Tesla in 2023 as well. As noted in a Reuters report, Tesla topped Norway’s car sales statistic for the third year in a row, with the company’s overall market share rising to 20% in 2023, a notable improvement from its already impressive 12.2% share in 2022. 

The Model Y carried Tesla’s sales in Norway, with the all-electric crossover selling 23,088 units over the year. Its closest rival is the Volkswagen ID.4, which sold 6,614 units in 2023. 

In a post on its official Tesla Europe account on X, the social media platform formerly known as Twitter, the electric vehicle maker also confirmed that Tesla was the most-sold vehicle brand in Iceland in 2023. Tesla noted that this milestone effectively broke the previous record held for 33 years. 

Tesla Europe’s results all but prove that there is a legitimate demand for well-designed, proper electric vehicles. The company’s numbers are also especially impressive, considering that Tesla is still just producing premium-priced electric vehicles. Once Tesla starts entering the affordable segment, the company’s numbers will likely reach even greater heights — in Europe and beyond. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is a reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday.

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Armored Tesla Cybertruck “War Machine” debuts at Defense Expo 2025

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Tesla Megapacks chosen for 548 MWh energy storage project in Japan

Tesla plans to supply over 100 Megapack units to support a large stationary storage project in Japan, making it one of the country’s largest energy storage facilities.

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Tesla’s Megapack grid-scale batteries have been selected to back an energy storage project in Japan, coming as the latest of the company’s continued deployment of the hardware.

As detailed in a report from Nikkei this week, Tesla plans to supply 142 Megapack units to support a 548 MWh storage project in Japan, set to become one of the country’s largest energy storage facilities. The project is being overseen by financial firm Orix, and it will be located at a facility Maibara in central Japan’s Shiga prefecture, and it aims to come online in early 2027.

The deal is just the latest of several Megapack deployments over the past few years, as the company continues to ramp production of the units. Tesla currently produces the Megapack at a facility in Lathrop, California, though the company also recently completed construction on its second so-called “Megafactory” in Shanghai China and is expected to begin production in the coming weeks.

READ MORE ON TESLA MEGAPACKS: Tesla Megapacks help power battery supplier Panasonic’s Kyoto test site

Tesla’s production of the Megapack has been ramping up at the Lathrop facility since initially opening in 2022, and both this site and the Shanghai Megafactory are aiming to eventually reach a volume production of 10,000 Megapack units per year. The company surpassed its 10,000th Megapack unit produced at Lathrop in November.

During Tesla’s Q4 earnings call last week, CEO Elon Musk also said that the company is looking to construct a third Megafactory, though he did not disclose where.

Last year, Tesla Energy also had record deployments of its Megapack and Powerwall home batteries with a total of 31.4 GWh of energy products deployed for a 114-percent increase from 2023.

Other recently deployed or announced Megapack projects include a massive 600 MW/1,600 MWh facility in Melbourne, a 75 MW/300 MWh energy storage site in Belgium, and a 228 MW/912 MWh storage project in Chile, along with many others still.

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Tesla highlights the Megapack site replacing Hawaii’s last coal plant

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Elon Musk responds to Ontario canceling $100M Starlink deal amid tariff drama

Ontario Premier Doug Ford said, opens new tab on February 3 that he was “ripping up” his province’s CA$100 million agreement with Starlink in response to the U.S. imposing tariffs on Canadian goods.

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NORAD and USNORTHCOM Public Affairs, Public domain, via Wikimedia Commons

Elon Musk company SpaceX is set to lose a $100 million deal with the Canadian province of Ontario following a response to the Trump administration’s decision to apply 25 percent tariffs to the country.

Starlink, a satellite-based internet service launched by the Musk entity SpaceX, will lose a $100 million deal it had with Ontario, Premier Doug Ford announced today.

Ford said on X today that Ontario is banning American companies from provincial contracts:

“We’ll be ripping up the province’s contract with Starlink. Ontario won’t do business with people hellbent on destroying our economy. Canada didn’t start this fight with the U.S., but you better believe we’re ready to win it.”

It is a blow to the citizens of the province more than anything, as the Starlink internet constellation has provided people in rural areas across the globe stable and reliable access for several years.

Musk responded in simple terms, stating, “Oh well.”

It seems Musk is less than enthused about the fact that Starlink is being eliminated from the province, but it does not seem like all that big of a blow either.

As previously mentioned, this impacts citizens more than Starlink itself, which has established itself as a main player in reliable internet access. Starlink has signed several contracts with various airlines and maritime companies.

It is also expanding to new territories across the globe on an almost daily basis.

With Mexico already working to avoid the tariff situation with the United States, it will be interesting to see if Canada does the same.

The two have shared a pleasant relationship, but President Trump is putting his foot down in terms of what comes across the border, which could impact Americans in the short term.

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