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Tesla rivals Rivian and Lucid receive harsh prediction from Elon Musk
Elon Musk’s Tesla has survived through a tough, long, and treacherous road to profitability and electric vehicle dominance. Unfortunately for rivals Rivian and Lucid, Musk does not see the same bright light at the end of the tunnel, based on comments made on his social media platform X last night.
As both Rivian and Lucid reported earnings for Q4 2023 last night, Musk took to Twitter to discuss his impressions of both companies and how long they might last before things could come to a crashing halt.
In short, it does not look like an optimistic sentiment shared by Musk was in the plans. Both predictions seem to indicate eventual bankruptcy and potentially the end of operations, which would bring Tesla’s lead in the EV movement in the U.S. to a point of overwhelming dominance. Rivian and Lucid are two pure EV companies that continue to fight through tough economic times and challenging growth periods.
Rivian
Rivian and Tesla are somewhat complementary to one another, both contributing to the EV movement with a focus on expanding product lines, offering cheaper vehicles, and creating somewhat of a “brand,” specifically catering to those interested in supporting companies hellbent on bringing EVs to the forefront.
While the two have had a tumultuous past, including an employee poaching lawsuit, Tesla and Rivian are widely considered the two best EV companies in the United States, and there seems to be mutual respect there.
Rivian sets 2024 goals, including a 57,000 production target
However, Rivian is still navigating through tough times, ramping production and trying to race to profitability as fast as possible.
During its earnings call last night, it did indicate that it is still losing money on every car it builds, which is not uncommon in early operations. Musk believes, based on data, that Rivian would have roughly six quarters left before bankruptcy would have to be considered:
Current trajectory has them bankrupt in ~6 quarters. Maybe that trajectory will change, but so far it hasn’t. pic.twitter.com/tNNijQ3KwT
— Elon Musk (@elonmusk) February 22, 2024
The problem with Rivian, according to Musk, is not their product.
“Their product design is not bad,” Musk said, “but the actual hard part of making a car company work is achieving volume production with positive cash flow.”
Lucid
Lucid and Tesla are a different story entirely.
Evident from comments made by Musk for several years about Lucid CEO/CTO Peter Rawlinson’s job title with the Model S program at Tesla, there is still hostility between the two.
Musk has said that Rawlinson left Tesla when things got truly difficult, and it seems he still holds a bit of a grudge because of it.
Lucid posts Q4 2023 results, posts conservative FY 2024 target
Rawlinson’s Lucid is still alive mostly due to a strong investor in the Saudi Arabian Public Investment Fund, or PIF, which is the reason the company built a production facility in the country. It also is building cars for certain government organizations in Saudi Arabia.
Musk was sure to point out that Lucid’s survival is purely because of the PIF’s involvement:
Their Saudi sugar daddy is the only thing keeping them alive
— Elon Musk (@elonmusk) February 22, 2024
What if Rivian and Lucid actually do shut their doors?
While Tesla fans might see it as a way to dominate EV sales figures once again, and as a feather in their cap that the company they invested in survived, it would be bad to see both of these companies cease operations.
In reality, competition in the market is a positive. It pushes companies to innovate and creates product diversity, giving a wide variety of options for customers.
Additionally, the EV movement would take a huge blow if two major companies could not stay afloat. Rivian is the company with the better outlook because it is showing growth and progress in its EV efforts, but Lucid has heavy financial backers with essentially limitless money.
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Armored Tesla Cybertruck “War Machine” debuts at Defense Expo 2025
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Tesla Megapacks chosen for 548 MWh energy storage project in Japan
Tesla plans to supply over 100 Megapack units to support a large stationary storage project in Japan, making it one of the country’s largest energy storage facilities.
Tesla’s Megapack grid-scale batteries have been selected to back an energy storage project in Japan, coming as the latest of the company’s continued deployment of the hardware.
As detailed in a report from Nikkei this week, Tesla plans to supply 142 Megapack units to support a 548 MWh storage project in Japan, set to become one of the country’s largest energy storage facilities. The project is being overseen by financial firm Orix, and it will be located at a facility Maibara in central Japan’s Shiga prefecture, and it aims to come online in early 2027.
The deal is just the latest of several Megapack deployments over the past few years, as the company continues to ramp production of the units. Tesla currently produces the Megapack at a facility in Lathrop, California, though the company also recently completed construction on its second so-called “Megafactory” in Shanghai China and is expected to begin production in the coming weeks.
READ MORE ON TESLA MEGAPACKS: Tesla Megapacks help power battery supplier Panasonic’s Kyoto test site
Tesla’s production of the Megapack has been ramping up at the Lathrop facility since initially opening in 2022, and both this site and the Shanghai Megafactory are aiming to eventually reach a volume production of 10,000 Megapack units per year. The company surpassed its 10,000th Megapack unit produced at Lathrop in November.
During Tesla’s Q4 earnings call last week, CEO Elon Musk also said that the company is looking to construct a third Megafactory, though he did not disclose where.
Last year, Tesla Energy also had record deployments of its Megapack and Powerwall home batteries with a total of 31.4 GWh of energy products deployed for a 114-percent increase from 2023.
Other recently deployed or announced Megapack projects include a massive 600 MW/1,600 MWh facility in Melbourne, a 75 MW/300 MWh energy storage site in Belgium, and a 228 MW/912 MWh storage project in Chile, along with many others still.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Tesla highlights the Megapack site replacing Hawaii’s last coal plant
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Elon Musk responds to Ontario canceling $100M Starlink deal amid tariff drama
Ontario Premier Doug Ford said, opens new tab on February 3 that he was “ripping up” his province’s CA$100 million agreement with Starlink in response to the U.S. imposing tariffs on Canadian goods.
Elon Musk company SpaceX is set to lose a $100 million deal with the Canadian province of Ontario following a response to the Trump administration’s decision to apply 25 percent tariffs to the country.
Starlink, a satellite-based internet service launched by the Musk entity SpaceX, will lose a $100 million deal it had with Ontario, Premier Doug Ford announced today.
Starting today and until U.S. tariffs are removed, Ontario is banning American companies from provincial contracts.
Every year, the Ontario government and its agencies spend $30 billion on procurement, alongside our $200 billion plan to build Ontario. U.S.-based businesses will…
— Doug Ford (@fordnation) February 3, 2025
Ford said on X today that Ontario is banning American companies from provincial contracts:
“We’ll be ripping up the province’s contract with Starlink. Ontario won’t do business with people hellbent on destroying our economy. Canada didn’t start this fight with the U.S., but you better believe we’re ready to win it.”
It is a blow to the citizens of the province more than anything, as the Starlink internet constellation has provided people in rural areas across the globe stable and reliable access for several years.
Musk responded in simple terms, stating, “Oh well.”
Oh well https://t.co/1jpMu55T6s
— Elon Musk (@elonmusk) February 3, 2025
It seems Musk is less than enthused about the fact that Starlink is being eliminated from the province, but it does not seem like all that big of a blow either.
As previously mentioned, this impacts citizens more than Starlink itself, which has established itself as a main player in reliable internet access. Starlink has signed several contracts with various airlines and maritime companies.
It is also expanding to new territories across the globe on an almost daily basis.
With Mexico already working to avoid the tariff situation with the United States, it will be interesting to see if Canada does the same.
The two have shared a pleasant relationship, but President Trump is putting his foot down in terms of what comes across the border, which could impact Americans in the short term.
Armored Tesla Cybertruck “War Machine” debuts at Defense Expo 2025
Tesla Megapacks chosen for 548 MWh energy storage project in Japan
