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Amazon enters self-driving car arena, invests in Aurora run by former Tesla execs
The self-driving startup led by ex-Tesla and ex-Google executives, Aurora Innovation, Inc. has landed $530 million dollars in funding after a successful second investment round, and one of its most notable contributors was Amazon. After dipping its toe in the robotic vehicle arena with Scout, an autonomous delivery robot, and collaboration with Embark, a self-driving truck startup, Amazon definitely seems interested in where the field is headed. Sequoia Capital and T.Rowe Price were also major investors during the investment round, altogether signaling a vote of confidence in the self-driving competition currently underway that Amazon apparently doesn’t intend to miss out on.
In California alone, over 60 companies have DMV permits to test autonomous vehicles on the roads (most commonly with safety drivers in attendance), although the burgeoning industry is still dominated by cash-rich giants like Alphabet Inc. and GM. Naturally, Amazon’s entry into the fray will now draw speculation about the company’s long-term plans. As the retail giant has ramped up its delivery schedules over the years to include same day warehouse and grocery deliveries, robots have already become part of its network by working alongside employees in its facilities. So, even if Amazon is agnostic about the vehicles it hopes to implement in the future, partnering with a company like Aurora for its transportation network development would probably work well with its current direction due to Aurora’s multi-platform software.
While Aurora has cultivated partnerships with the likes of Hyundai Motor Co. and Volkswagen AG, it has thus far remained independent, designing software, hardware, and data service products that would support a range of manufacturers and transportation networks. Overall, it intends to be the “nerve center” of autonomous vehicles, and that vision has been funneled into what the company calls the Aurora Driver platform. As described by the Aurora team in a blog piece published on Medium, “Moreover, all Aurora-powered vehicles carry a common set of self-driving hardware and run the same self-driving software, allowing Aurora and its partners to benefit from the collective scale of all participants…learn[ing] from the combined experience of all vehicles on the platform.”
Saw this on the I-10 today. Is amazon making driverless trucks? from r/SelfDrivingCars
Last month, a Reddit user spotted a self-driving semi truck run by Embark Trucks, a startup integrating its software systems into Peterbilt vehicles, hauling freight for Amazon along the I-10 interstate highway. The company aims to address the current driver shortage in the trucking industry driven by low wages and difficult schedules and job conditions. As an e-commerce company dependent on trucks as part of a larger shipping network, Amazon’s business collaboration with the company certainly seems to make sense, although with the autonomous trucking field becoming crowded, the retailer will certainly have options. Embark also received significant funding from Sequoia last year and has raised $47 million overall to date.
Aurora’s trio of founders has a type of rock star status in the robotics and engineering arenas, and they’ve been able to attract top talent to their company as a result, now employing over 250 people in the San Francisco Bay and Pittsburgh areas. Chris Urmson, CEO of Aurora, was a leader in Google’s self-driving project before it became Waymo; Drew Bagnell, CTO, was a founding member of Uber’s Advanced Technologies Group; and Sterling Anderson, chief product officer, was previously the lead of Tesla’s autopilot team. After leaving to join the new venture, Anderson was infamously sued by the electric vehicle manufacturer over a breach of contract, but eventually, the suit was settled for $100k without any wrongdoing found.
Elon Musk has been pretty open about the idea of FSD being the difference maker for Tesla’s future.
If Tesla succeeds in achieving FSD, it could become the world’s most valuable company. If it doesn’t, then the company would not be able to reach its optimum potential.
FSD Supervised’s safety benefits:
- But even if FSD is still not perfect today, FSD Supervised is already making a difference on the roads today.
- This was highlighted in Tesla’s Q4 2024 Vehicle Safety Report.
- As per Tesla, it recorded one crash for every 5.94 million miles driven in which drivers were using Autopilot technology.
- For comparison, the most recent data available from the NHTSA and FHWA (from 2023) showed that there was one automobile crash every 702,000 miles in the United States.
This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.
— JC Christopher (@JohnChr08117285) January 29, 2025
The convenience of…
FSD user’s tale:
- As per an FSD user’s post on social media platform X, FSD Supervised was able to help him drive a relative to a medical facility safely even if he was exhausted.
- During the trip, the driver only had to monitor FSD Supervised’s performance to make sure the Tesla operated safely.
- In a vehicle without FSD, such a trip with an exhausted driver would have been quite dangerous.
- “This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.
- “The convenience of sending the hospital’s address directly from my iPhone to my Tesla while still inside my house, then just a single button press once inside, and 40 miles later we were precisely in front of the hospital’s admissions area.This experience really underscores just how transformative this technology can be for society,” Tesla owner JC Christopher noted in his post.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
There are few things that prove an enthusiast’s love towards a company more than a dedicated short film. This was highlighted recently when YouTube’s SoKrispyMedia posted a 10-minute action movie starring Optimus, Tesla’s humanoid robot, as well as several of the company’s most iconic products.
The video:
- Shot like a Hollywood action flick, the video featured a rather humorous plot involving a group of thieves that mistakenly targeted a Tesla Model 3 driver.
- The Model 3 driver then ended up speaking to Tesla for assistance, and some high-octane and high-speed hijinks ensued.
- While the short film featured several Tesla products like the Model 3, Superchargers, and the Cybertruck, it is Optimus that truly stole the show.
- Optimus served several roles in the short film, from an assistant in a Tesla office to a “robocop” enforcer that helped out the Model 3 driver.
Future Robo-cop @Tesla_Optimus
— SOKRISPYMEDIA (@sokrispymedia) January 12, 2025
full video: https://t.co/TXpSRhcP5K pic.twitter.com/YFHZ7siAP7
Cool inside jokes:
- The best Tesla videos are those that show an in-depth knowledge of the company, and SoKrispyMedia definitely had it.
- From the opening scenes alone, the video immediately poked fun at TSLA traders, the large number of gray Tesla owners, and the fact that many still do not understand Superchargers.
- The video even poked fun at Tesla’s software updates, as well as how some Tesla drivers use Autopilot or other features without reading the fine print in the company’s release notes.
- The video ended with a tour de force of references to Elon Musk products, from the Tesla Cybertruck to the Boring Company Not-a-Flamethrower, which was released back in 2018.
Check out SoKrispyMedia’s Tesla action short film in the video below.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
Tesla definitely seems to be determined to release the coolest lineup of accessories for its coolest vehicle. As could be seen in an update to the Tesla Shop, the electric vehicle maker has now launched a metal key card for the Cybertruck—because why not?
Cybertruck keys:
- The Cybertruck, similar to Tesla’s other vehicles, is shipped with a regular key card.
- The vehicle could also be accessed and locked through a phone key.
- As per the Cybertruck’s Owner’s Manual, the all-electric pickup truck is capable of supporting a total of 19 keys.
The Cybertruck’s Metal Key Card:
- Tesla’s Cybertruck Metal Key Card functions much like the vehicle’s regular key card, but it is finished using premium stainless steel
- As per Tesla’s description of the item:
- “Convenient, durable, versatile. The Cybertruck Metal Key Card is a premium stainless-steel alternative to our traditional plastic key cards, making it easy to access your Cybertruck without your Phone Key. Ideal for when your phone is unavailable or when sharing your vehicle with a friend or valet.”
- The Cybertruck Metal Key Card costs $60.
- In comparison, the Cybertruck’s regular key card is sold for $40.
- The Cybertruck Metal Key Card comes with the metal key card itself, as well as a bifold key card wallet.
Tesla Cybertruck merch push:
- Being the company’s most eye-catching vehicle, it is no surprise that that Tesla has been releasing quite a lot of merchandise inspired by the all-electric pickup truck.
- These include a $250 levitating Cybertruck model, as well as a $35 Cybertruck wind-up racer, both of which are out of stock.
- Tesla also sells the $35 “CyberMug,” a $40 “CyberStein,” and a $50 “CyberVessel.”
- Other Cybertruck-inspired merchandise are the $60 Cyberwhistle Stealth, and the $50 CyberOpener.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
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