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Tesla’s updated deadline for referral program winners shows focus on logistics

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Tesla has announced that all winners of the recently-concluded Referral Program must select their prizes by February 28. After this date, those eligible for rewards would not be able to redeem their prizes anymore. Based on the deadline cited by Tesla, it appears that the electric car maker is aiming to start the second quarter of 2019 on a clean slate, as it pursues sustainable profits and a steady Model 3 ramp.

Prior to the recent update, Tesla’s deadline for the selection of referral program prizes was listed on April 1, 2019. Tesla has not revealed its reasons behind its updated deadline, though based on the company’s recent challenges in Europe, there is a good chance that the February 28 date was set as a means to optimize logistics in the coming quarters. Despite most of the items related to the rewards system likely being in Tesla’s inventory (such as wall connectors and wheels), the processes involved with ordering, processing, and shipping the prizes are no joke. Factor in possible returns and other fulfillment issues and the logistics involved in the referral program’s distribution of prizes becomes even more notable. 

By moving the deadline for the referral program’s prize selection to February 28, Tesla appears to be ensuring that its logistics capabilities are not weighed down unnecessarily in the coming months, especially as the company prepares for the upcoming rollout of the Mid Range Model 3 RWD to international markets. Tesla learned in its first European Model 3 shipment that the processes involved in moving vast numbers of vehicles to customers in a foreign country are no joke. That said, these recent challenges are but the tip of the iceberg for Tesla, as thousands more would be coming to China and Europe in the coming months.

Tesla appears set to operate using a lean, optimized team this year, as evidenced by the 7% workforce reduction that the company implemented last month. As it tackles its most ambitious year yet, Tesla seems set on focusing its workforce in pursuing high-value tasks such as expanding its service network and helping ensure a smooth Model 3 ramp. In this light, it would be far more preferable for Tesla’s logistics team to busy itself with tasks far more urgent than fulfilling referral program prizes.

Below are the timelines for the redemption of Tesla’s referral program awards.

  • Launch Your Photo into Deep Space Orbit: Additional details will be emailed ahead of the launch.
  • Signature Black Wall Connector: Current shipping times are 6-8 weeks.
  • Model S for Kids: Model S for Kids will be shipped directly from Radio Flyer in April. Those who choose to donate to a children’s charity will receive an email from the organization when the donation has been completed.
  • 21” Arachnid Wheels for Model S or 22” Turbine Wheels for Model X: Wheels are shipped to your selected Service Center 6-8 weeks after award selection. Your Service Center will contact you once your wheels are available for pick-up.
  • Forged Performance Wheels for Model 3: Model 3 wheels will be available for installation beginning Summer 2019.
  • One Week with Model S or Model X: You will be contacted by your selected location based on availability. If you do not use this award, it may be given to a friend.
  • Priority Access to Vehicle Software Updates: Priority software access will automatically be granted until December 31, 2020.
  • Unveiling Event Invitations: Invitations will be emailed ahead of each unveiling event. Once each event is at capacity, remaining winners will be invited to the following unveiling event, prioritized by time of award qualification.
  • Tesla Credit: Credits are applied to your account within 1-2 weeks of selection from the app or solar referral email survey. All credits expire after 12 months.
  • Cash: Once survey responses are selected, checks will be issued within 4-6 weeks.
  • Founder Series Powerwall 2: Founder Series Powerwalls will be shipped in 2019. In Europe, Middle East and Asia-Pacific, customers can select credit toward other products in lieu of this award.

Tesla’s recent update on the referral program’s awards selection deadline could be accessed here.

Simon is a reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday.

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Armored Tesla Cybertruck “War Machine” debuts at Defense Expo 2025

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Tesla Megapacks chosen for 548 MWh energy storage project in Japan

Tesla plans to supply over 100 Megapack units to support a large stationary storage project in Japan, making it one of the country’s largest energy storage facilities.

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Credit: Tesla

Tesla’s Megapack grid-scale batteries have been selected to back an energy storage project in Japan, coming as the latest of the company’s continued deployment of the hardware.

As detailed in a report from Nikkei this week, Tesla plans to supply 142 Megapack units to support a 548 MWh storage project in Japan, set to become one of the country’s largest energy storage facilities. The project is being overseen by financial firm Orix, and it will be located at a facility Maibara in central Japan’s Shiga prefecture, and it aims to come online in early 2027.

The deal is just the latest of several Megapack deployments over the past few years, as the company continues to ramp production of the units. Tesla currently produces the Megapack at a facility in Lathrop, California, though the company also recently completed construction on its second so-called “Megafactory” in Shanghai China and is expected to begin production in the coming weeks.

READ MORE ON TESLA MEGAPACKS: Tesla Megapacks help power battery supplier Panasonic’s Kyoto test site

Tesla’s production of the Megapack has been ramping up at the Lathrop facility since initially opening in 2022, and both this site and the Shanghai Megafactory are aiming to eventually reach a volume production of 10,000 Megapack units per year. The company surpassed its 10,000th Megapack unit produced at Lathrop in November.

During Tesla’s Q4 earnings call last week, CEO Elon Musk also said that the company is looking to construct a third Megafactory, though he did not disclose where.

Last year, Tesla Energy also had record deployments of its Megapack and Powerwall home batteries with a total of 31.4 GWh of energy products deployed for a 114-percent increase from 2023.

Other recently deployed or announced Megapack projects include a massive 600 MW/1,600 MWh facility in Melbourne, a 75 MW/300 MWh energy storage site in Belgium, and a 228 MW/912 MWh storage project in Chile, along with many others still.

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Tesla highlights the Megapack site replacing Hawaii’s last coal plant

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Elon Musk responds to Ontario canceling $100M Starlink deal amid tariff drama

Ontario Premier Doug Ford said, opens new tab on February 3 that he was “ripping up” his province’s CA$100 million agreement with Starlink in response to the U.S. imposing tariffs on Canadian goods.

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NORAD and USNORTHCOM Public Affairs, Public domain, via Wikimedia Commons

Elon Musk company SpaceX is set to lose a $100 million deal with the Canadian province of Ontario following a response to the Trump administration’s decision to apply 25 percent tariffs to the country.

Starlink, a satellite-based internet service launched by the Musk entity SpaceX, will lose a $100 million deal it had with Ontario, Premier Doug Ford announced today.

Ford said on X today that Ontario is banning American companies from provincial contracts:

“We’ll be ripping up the province’s contract with Starlink. Ontario won’t do business with people hellbent on destroying our economy. Canada didn’t start this fight with the U.S., but you better believe we’re ready to win it.”

It is a blow to the citizens of the province more than anything, as the Starlink internet constellation has provided people in rural areas across the globe stable and reliable access for several years.

Musk responded in simple terms, stating, “Oh well.”

It seems Musk is less than enthused about the fact that Starlink is being eliminated from the province, but it does not seem like all that big of a blow either.

As previously mentioned, this impacts citizens more than Starlink itself, which has established itself as a main player in reliable internet access. Starlink has signed several contracts with various airlines and maritime companies.

It is also expanding to new territories across the globe on an almost daily basis.

With Mexico already working to avoid the tariff situation with the United States, it will be interesting to see if Canada does the same.

The two have shared a pleasant relationship, but President Trump is putting his foot down in terms of what comes across the border, which could impact Americans in the short term.

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