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Lucid Motors, Faraday Future, NIO and Rivian: Who’s hiring and who’s firing?
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As the electric vehicle market heats up, new entrants continue to grow their teams as they approach planned production. While industry incumbents have started development and production of electric vehicles, none of which have come close to EV leader, Tesla. While Tesla is still weeks away from starting production on its mass-market Model 3, the company’s flagship Model S sedan which can run upwards of $150,000 has continued to outsell vehicles that cost one-third the price.
General Motors started production of the Chevy Bolt in December but continues to cautiously roll out its long range battery electric vehicle nationwide. Meanwhile, new EV startups are eager to flood the market but face scaling challenges. Most of the aspiring automotive companies are still in the design phase and have yet to build a production facility Developing a new vehicle from the ground up isn’t known to be an easy task.
NIO EP9 1,390 hp all-electric supercar smashes Nürburgring lap record
To understand which companies are truly heading towards production, it’s important to look at their hiring patterns and the number of people they are hiring. We have analyzed seven EV startups, including Tesla, by looking at LinkedIn company insights. We looked at Faraday Future, NIO, Lucid Motors, Rivian, Karma Automotive, Proterra, and Tesla (for comparison).
Lucid Motors the "private jet on wheels" has shed 5% of its employees in the past year, yet the company is still hiring and pushing forward with their 2018 production plans. One surprise comes from Rivian Automotive. The Michigan-based firm has increased their headcount by 28% in the last 6-months. While Rivian is still very much in stealth mode, the company made a very public purchase of a 2.4 million-square-foot factory in Normal, IL, ahead of its anticipated 2019 production plans.
It's also important to take note of each company's size and level of funding. Faraday Future leads the pack with 918 employees, though the company has shed employees over the last seven months as funding issues have emerged.
Update: Faraday Future has notified NextMobility that it has 1440 global employees, contrary to LinkedIn's data. Faraday Future also states, "no job cuts have been made as a result of “financial issues," we are working with them to update their data.
Rivian has the least amount of employees, but CEO RJ Scaringe has been very secretive about the company's funding. The company received local incentives to purchase their factory, and third parties who have reviewed their financials have stated that the company has substantial assets.
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Armored Tesla Cybertruck “War Machine” debuts at Defense Expo 2025
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Tesla Megapacks chosen for 548 MWh energy storage project in Japan
Tesla plans to supply over 100 Megapack units to support a large stationary storage project in Japan, making it one of the country’s largest energy storage facilities.
Tesla’s Megapack grid-scale batteries have been selected to back an energy storage project in Japan, coming as the latest of the company’s continued deployment of the hardware.
As detailed in a report from Nikkei this week, Tesla plans to supply 142 Megapack units to support a 548 MWh storage project in Japan, set to become one of the country’s largest energy storage facilities. The project is being overseen by financial firm Orix, and it will be located at a facility Maibara in central Japan’s Shiga prefecture, and it aims to come online in early 2027.
The deal is just the latest of several Megapack deployments over the past few years, as the company continues to ramp production of the units. Tesla currently produces the Megapack at a facility in Lathrop, California, though the company also recently completed construction on its second so-called “Megafactory” in Shanghai China and is expected to begin production in the coming weeks.
READ MORE ON TESLA MEGAPACKS: Tesla Megapacks help power battery supplier Panasonic’s Kyoto test site
Tesla’s production of the Megapack has been ramping up at the Lathrop facility since initially opening in 2022, and both this site and the Shanghai Megafactory are aiming to eventually reach a volume production of 10,000 Megapack units per year. The company surpassed its 10,000th Megapack unit produced at Lathrop in November.
During Tesla’s Q4 earnings call last week, CEO Elon Musk also said that the company is looking to construct a third Megafactory, though he did not disclose where.
Last year, Tesla Energy also had record deployments of its Megapack and Powerwall home batteries with a total of 31.4 GWh of energy products deployed for a 114-percent increase from 2023.
Other recently deployed or announced Megapack projects include a massive 600 MW/1,600 MWh facility in Melbourne, a 75 MW/300 MWh energy storage site in Belgium, and a 228 MW/912 MWh storage project in Chile, along with many others still.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Tesla highlights the Megapack site replacing Hawaii’s last coal plant
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Elon Musk responds to Ontario canceling $100M Starlink deal amid tariff drama
Ontario Premier Doug Ford said, opens new tab on February 3 that he was “ripping up” his province’s CA$100 million agreement with Starlink in response to the U.S. imposing tariffs on Canadian goods.
Elon Musk company SpaceX is set to lose a $100 million deal with the Canadian province of Ontario following a response to the Trump administration’s decision to apply 25 percent tariffs to the country.
Starlink, a satellite-based internet service launched by the Musk entity SpaceX, will lose a $100 million deal it had with Ontario, Premier Doug Ford announced today.
Starting today and until U.S. tariffs are removed, Ontario is banning American companies from provincial contracts.
Every year, the Ontario government and its agencies spend $30 billion on procurement, alongside our $200 billion plan to build Ontario. U.S.-based businesses will…
— Doug Ford (@fordnation) February 3, 2025
Ford said on X today that Ontario is banning American companies from provincial contracts:
“We’ll be ripping up the province’s contract with Starlink. Ontario won’t do business with people hellbent on destroying our economy. Canada didn’t start this fight with the U.S., but you better believe we’re ready to win it.”
It is a blow to the citizens of the province more than anything, as the Starlink internet constellation has provided people in rural areas across the globe stable and reliable access for several years.
Musk responded in simple terms, stating, “Oh well.”
Oh well https://t.co/1jpMu55T6s
— Elon Musk (@elonmusk) February 3, 2025
It seems Musk is less than enthused about the fact that Starlink is being eliminated from the province, but it does not seem like all that big of a blow either.
As previously mentioned, this impacts citizens more than Starlink itself, which has established itself as a main player in reliable internet access. Starlink has signed several contracts with various airlines and maritime companies.
It is also expanding to new territories across the globe on an almost daily basis.
With Mexico already working to avoid the tariff situation with the United States, it will be interesting to see if Canada does the same.
The two have shared a pleasant relationship, but President Trump is putting his foot down in terms of what comes across the border, which could impact Americans in the short term.
Armored Tesla Cybertruck “War Machine” debuts at Defense Expo 2025
Tesla Megapacks chosen for 548 MWh energy storage project in Japan
