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Tesla won’t slow despite Edmunds claim that loss of tax credit will “kill the U.S. EV market”
Edmunds has released a new study that claims the loss of federal tax credits for EV buyers is “likely to kill the U.S. EV market.” It goes on to say, “Without these credits, this market is likely to crash.” Edmunds bases its analysis on what happened when the state of Georgia repealed its EV incentive program in the middle of 2015. Not only did Georgia eliminate its EV incentive, it also imposed new fees on EV drivers designed to offset the loss of revenue the state experienced because cars with electric motors use less gasoline.
Up until then, Georgia gave every qualifying EV buyer a $5,000 credit — the largest in the nation. That was on top of the $7,500 federal tax credit and made buying an EV in Georgia a very attractive proposition. The biggest beneficiary was the Nissan LEAF. In June, 2015 — the last month the incentive was available — 1,008 of them were sold or leased. In July, after the rebate was no longer available, 66 cars were delivered.
Cars eligible for the state incentive accounted for up to 17% of the new car market in Georgia. Following the legislature’s decision to eliminate the credit, they have fallen to about 2% of sales. Note that is still higher than the percentage of EV sales in the US as a whole.
Should Tesla be concerned? Not really says the Motley Fool. Data compiled by IHS Markit and included in the Edmunds analysis shows a drop in sales of the Model S shortly after Georgia repealed its rebate but sales quickly recovered and have since gone on to set new records for the company in the Peachtree State.
The federal tax credit was originally a pump priming exercise intended to help EV manufacturers get started. The assumption Congress made when it first enacted the credit was that once a company had sold 200,000 cars with plugs, economies of scale would begin to kick in, making it possible to build and sell electrified cars profitably without government assistance.
Tesla is getting close to that figure and will surely pass it once the Model 3 gets into production this summer. After that, the federal tax credit for Tesla vehicles will begin to phase out. In addition, many people worry the Trump administration will kill the federal EV tax credit entirely. According to Edmunds, that means Tesla could suffer a dramatic decline in sales — at least in the US. Here’s why that won’t happen according to the Motley Fool.
Not so fast
First, any comparison between a 2015 Nissan LEAF and a 2018 Tesla Model 3 is a lopsided contest. The LEAF is a fine car but it suffers from a serious lack of range. Nor does it have any of the industry leading technology Tesla offers its customers. It relies on the CHAdeMO charging standard, which is rapidly losing ground to the CCS standard and the Tesla Supercharger network.
Red Tesla Model 3 at the vehicle unveiling event on March 31, 2016 from the company’s Hawthorne, CA Design Center.
Second, the base price of the Model 3 is $35,000, which happens to be very near the average selling price of a new passenger vehicle in the US market today. With or without incentives, the Model 3 will be highly competitive. With nearly 400,000 reservations worldwide, demand for the Model 3 is clearly not dependent on government financial incentives.
The real issue here is that electric car sales have not advanced as quickly as electric car advocates predicted. Range anxiety, lack of charging infrastructure, and fear of the unknown have kept many people from buying an electric car, whether from Tesla or any other manufacturer. The “tipping point” when electric cars become the first choice of mainstream car buyers is tantalizingly close but still not here yet.
Reasonable people may disagree about the best way to promote electric cars. Paying people to buy them may not be as beneficial to society as subsidizing the infrastructure needed to charge them. The interstate highway system was a hugely expensive undertaking but it unleashed an unprecedented surge in US economic output. Today it is still the backbone of commerce in America. Putting the money used to fund the federal EV tax credit to work building the nation’s charging infrastructure could be a more efficient use of resources.
By any analysis, the Tesla phenomenon is not dependent on government incentives. It is based on building compelling electric automobiles that outperform the competition. Elon Musk deliberately chose to start at the top of the market to attract those who influence public opinion. That strategy is working and will continue to work even if the federal tax credit is eliminated entirely.
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Armored Tesla Cybertruck “War Machine” debuts at Defense Expo 2025
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Tesla Megapacks chosen for 548 MWh energy storage project in Japan
Tesla plans to supply over 100 Megapack units to support a large stationary storage project in Japan, making it one of the country’s largest energy storage facilities.
Tesla’s Megapack grid-scale batteries have been selected to back an energy storage project in Japan, coming as the latest of the company’s continued deployment of the hardware.
As detailed in a report from Nikkei this week, Tesla plans to supply 142 Megapack units to support a 548 MWh storage project in Japan, set to become one of the country’s largest energy storage facilities. The project is being overseen by financial firm Orix, and it will be located at a facility Maibara in central Japan’s Shiga prefecture, and it aims to come online in early 2027.
The deal is just the latest of several Megapack deployments over the past few years, as the company continues to ramp production of the units. Tesla currently produces the Megapack at a facility in Lathrop, California, though the company also recently completed construction on its second so-called “Megafactory” in Shanghai China and is expected to begin production in the coming weeks.
READ MORE ON TESLA MEGAPACKS: Tesla Megapacks help power battery supplier Panasonic’s Kyoto test site
Tesla’s production of the Megapack has been ramping up at the Lathrop facility since initially opening in 2022, and both this site and the Shanghai Megafactory are aiming to eventually reach a volume production of 10,000 Megapack units per year. The company surpassed its 10,000th Megapack unit produced at Lathrop in November.
During Tesla’s Q4 earnings call last week, CEO Elon Musk also said that the company is looking to construct a third Megafactory, though he did not disclose where.
Last year, Tesla Energy also had record deployments of its Megapack and Powerwall home batteries with a total of 31.4 GWh of energy products deployed for a 114-percent increase from 2023.
Other recently deployed or announced Megapack projects include a massive 600 MW/1,600 MWh facility in Melbourne, a 75 MW/300 MWh energy storage site in Belgium, and a 228 MW/912 MWh storage project in Chile, along with many others still.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Tesla highlights the Megapack site replacing Hawaii’s last coal plant
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Elon Musk responds to Ontario canceling $100M Starlink deal amid tariff drama
Ontario Premier Doug Ford said, opens new tab on February 3 that he was “ripping up” his province’s CA$100 million agreement with Starlink in response to the U.S. imposing tariffs on Canadian goods.
Elon Musk company SpaceX is set to lose a $100 million deal with the Canadian province of Ontario following a response to the Trump administration’s decision to apply 25 percent tariffs to the country.
Starlink, a satellite-based internet service launched by the Musk entity SpaceX, will lose a $100 million deal it had with Ontario, Premier Doug Ford announced today.
Starting today and until U.S. tariffs are removed, Ontario is banning American companies from provincial contracts.
Every year, the Ontario government and its agencies spend $30 billion on procurement, alongside our $200 billion plan to build Ontario. U.S.-based businesses will…
— Doug Ford (@fordnation) February 3, 2025
Ford said on X today that Ontario is banning American companies from provincial contracts:
“We’ll be ripping up the province’s contract with Starlink. Ontario won’t do business with people hellbent on destroying our economy. Canada didn’t start this fight with the U.S., but you better believe we’re ready to win it.”
It is a blow to the citizens of the province more than anything, as the Starlink internet constellation has provided people in rural areas across the globe stable and reliable access for several years.
Musk responded in simple terms, stating, “Oh well.”
Oh well https://t.co/1jpMu55T6s
— Elon Musk (@elonmusk) February 3, 2025
It seems Musk is less than enthused about the fact that Starlink is being eliminated from the province, but it does not seem like all that big of a blow either.
As previously mentioned, this impacts citizens more than Starlink itself, which has established itself as a main player in reliable internet access. Starlink has signed several contracts with various airlines and maritime companies.
It is also expanding to new territories across the globe on an almost daily basis.
With Mexico already working to avoid the tariff situation with the United States, it will be interesting to see if Canada does the same.
The two have shared a pleasant relationship, but President Trump is putting his foot down in terms of what comes across the border, which could impact Americans in the short term.
Armored Tesla Cybertruck “War Machine” debuts at Defense Expo 2025
Tesla Megapacks chosen for 548 MWh energy storage project in Japan
