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The Tesla Model 3 is replacing BMW as the US’ ‘Ultimate Driving Machine’

(Credit: Tesla)

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German-made automobiles have established their reputation for their excellence in selected segments. While Mercedes-Benz prides itself on building its vehicles for comfort and class, BMW prides itself on its cars’ driving performance. This is the reason behind BMW and its “Ultimate Driving Machine” moniker. Yet, in the electric age, there seems to be a single car that is steadily hacking into BMW since it was unveiled — the Tesla Model 3. 

Bloomberg recently released the fourth part of its Model 3 survey, which aggregated data from 5,000 Tesla owners about their experiences and insights about the all-electric sedan. This time around, the publication focused on the Model 3’s effect on the market. And based on the results of its study, it appears that the Model 3 is now taking away customers from legacy automakers, including those who previously only had more affordable vehicles, as well as those that prioritize performance above all else. 

(Credit: Bloomberg)

Data gathered by the publication showed that the BMW 3 Series was among the most popular cars that were traded in by owners who bought a Model 3. The BMW 3 Series joins other, more affordable vehicles like the Toyota Prius, the Honda Accord, and the Toyota Camry, as some of the top vehicles that have been traded-in for the all-electric vehicle. This means that customers are making a stretch to acquire the Model 3, and BMW 3 Series owners are likely coming over to Tesla due to driving performance. 

This was mentioned by some respondents in Bloomberg‘s study. “I’ve owned three BMW 3 Series and was a diehard BMW fan. The Tesla blows those cars away,” one respondent noted. 

It could be said that BMW is the veteran carmaker that is most vulnerable to the assault of the Tesla Model 3. Other carmakers whose vehicles are being traded-in frequently for Tesla’s midsize sedan such as Toyota have an extremely large presence in the United States. Thus, even if the Prius and the Corolla and the Camry take hits due to the Model 3, the company still has a healthy market share in America. This is not the case with BMW.  

(Credit: Bloomberg)

With this in mind, BMW stands to lose far more than automakers like Toyota due to the Model 3’s advance. Couple this with benchmarking tests against the Model 3 such as those conducted by BBC‘s Top Gear, which concluded that “Electric Beats Petrol! Tesla Model 3 Outguns BMW M3” after the EV beat the petrol-powered car by 2 seconds at the Thunderhill Raceway Park in California, and the German automaker might very well find itself on dire straits soon. This was reflected in Bloomberg‘s study, which listed BMW as the most vulnerable brand against Tesla. 

There are many things about the Model 3 that its owners love, but one former BMW X5 owner provided some deeper insight to the publication. According to the former BMW owner, Tesla’s consistent software updates make her vehicle feel brand new all the time, and it is simply something that is not matched by any other carmaker today. 

“One of the things I absolutely adore about the Model 3 is that I feel like I get a new car about every 12 weeks. I have so many features now that I didn’t have when I bought the car a year ago. Normally, at about a year, year-and-a-half of ownership I’m already scouting out the freeways for what looks good, and I find that I don’t do that with the Model 3,” the Model 3 owner said. 

The fourth part of Bloomberg‘s Model 3 survey could be accessed here.

Simon is a reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday.

Investor's Corner

Tesla is ‘better-positioned’ as a company and as a stock as tariff situation escalates

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The Cybertruck-towed Model Y ad at Hayden Planetarium. Credit: Tesla North America | X

Tesla is “better-positioned” as a company and as a stock as the tariff situation between the United States, Mexico, and Canada continues to escalate as President Donald Trump announced sanctions against those countries.

Analysts at Piper Sandler are unconcerned regarding Tesla’s position as a high-level stock holding as the tariff drama continues to unfold. This is mostly due to its reputation as a vehicle manufacturer in the domestic market, especially as it holds a distinct advantage of having some of the most American-made vehicles in the country.

Analysts at the firm, led by Alexander Potter, said Tesla is “one of the most defensive stocks” in the automotive sector as the tariff situation continues.

The defensive play comes from the nature of the stock, which should not be too impacted from a U.S. standpoint because of its focus on building vehicles and sourcing parts from manufacturers and companies based in the United States. Tesla has held the distinct title of having several of the most American-made cars, based on annual studies from Cars.com.

Its most recent study, released in June 2024, showed that the Model Y, Model S, and Model X are three of the top ten vehicles with the most U.S.-based manufacturing.

Tesla captures three spots in Cars.com’s American-Made Index, only U.S. manufacturer in list

The year prior, Tesla swept the top four spots of the study.

Piper Sandler analysts highlighted this point in a new note on Monday morning amidst increasing tension between the U.S. and Canada, as Mexico has already started to work with the Trump Administration on a solution:

“Tesla assembles five vehicles in the U.S., and all five rank among the most American-made cars.”

However, with that being said, there is certainly the potential for things to get tougher. The analysts believe that Tesla, while potentially impacted, will be in a better position than most companies because of their domestic position:

“If nothing changes in the next few days, tariffs will almost certainly deal a crippling blow to automotive supply chains in North America. [There is a possibility that] Trump capitulates in some way (perhaps he’ll delay implementation, in an effort to save face).”

There is no evidence that Tesla will be completely bulletproof when it comes to these potential impacts. However, it is definitely better insulated than other companies.

Need accessories for your Tesla? Check out the Teslarati Marketplace:

Please email me with questions and comments at joey@teslarati.com. I’d love to chat! You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Investor's Corner

Tesla gets price target boost from Truist, but it comes with criticism

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Credit: Tesla

Tesla (NASDAQ: TSLA) received a price target boost from analysts at Truist Securities, but it came with some criticisms based on a lack of information on several things that investors were excited to hear about regarding future vehicles and AI achievements.

Last night, Tesla reported its earnings from the fourth quarter of 2024, and while it had a very tempered financial showing, missing most of the Wall Street targets that were set for it, the stock was up after hours and on Thursday due to the details the company released regarding its plans for 2025.

CEO Elon Musk stunned listeners last night by revealing plans to launch unsupervised Full Self-Driving as a service in Austin in June 2025. It will be the first time Tesla will offer driverless FSD rides in public, something it has been working with the City of Austin on since December.

Tesla to launch unsupervised Full Self-Driving as a service in Austin in June

It also reiterated plans for affordable models to be launched this year, potentially catalyzing annual growth in deliveries, something it said it expects to resume in 2025.

Tesla was flat on deliveries in 2024 compared to 2023.

The positives during the call were enough for Truist Securities analyst William Stein to raise the company’s price target to $373 from $351. However, Stein’s note to investors showed there was something to be desired despite all the good that was revealed during the call:

Stein said there was “not enough ground-truth” during the call and too much of a focus on “cheerleading” the company’s potential releases this year:

“Too much cheerleading; not enough ground-truth. In Q4, TSLA’s ASP weakness drive revenue, GPM, OPM, & EPS below consensus.”

As previously mentioned, Tesla did report weak financials that missed consensus estimates. What saved the call and perhaps the stock from plummeting on these missed metrics was the other details that Musk revealed, especially the FSD launch in Austin in June.

There were also plenty of things related to the affordable models and other vehicles, like the fact that Tesla plans to include things like Steer by Wire, Adaptive Air Suspension, and Rear Wheel Steering, that helped offset negatives.

Stein saw this as a distraction from what should have been reported:

“While CEO Elon Musk played the role of cheerleader, calling for TSLA’s path to massive market cap by leading in autonomy, management was remarkably short on two critical details: (1) info about new vehicles in 2025 and (2) milestones for AI acheivements, especially FSD. We continue to ask ourselves ‘where’s the beef?’ CY26 EPS to $3.99 (from $4.87). DCF-derived PT to $373 (from $351).”

Tesla did detail some AI milestones, like its record-breaking miles per accident on Autopilot, which was a Q4-best of 5.94 million miles. The Shareholder Deck also outlined major upgrades to AI:

“In Q4, we completed the deployment of Cortex, a ~50k H100 training cluster at Gigafactory Texas. Cortex helped enable V13 of FSD (Supervised)1, which boasts major improvements in safety and comfort thanks to 4.2x increase in data, higher resolution video inputs, 2x reduction in photon-to-control latency and redesigned controller, among other enhancements.”

Tesla shares are up 2.11 percent on Thursday as of 12:05 p.m. on the East Coast.

Need accessories for your Tesla? Check out the Teslarati Marketplace:

Please email me with questions and comments at joey@teslarati.com. I’d love to chat! You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Investor's Corner

Tesla posts Q4 2024 vehicle safety report

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tesla-full-self-driving-unsupervised
(Source: Tesla)

Tesla has released its Q4 2024 vehicle safety report. Similar to data from previous quarters, vehicles that were operating with Autopilot technology proved notably safer. 

The Q4 2024 report:

  • As per Tesla, it recorded one crash for every 5.94 million miles driven in which drivers were using Autopilot technology.
  • The company also recorded one crash for every 1.08 million miles driven for drivers who were not using Autopilot technology.
  • For comparison, the most recent data available from the NHTSA and FHWA (from 2023) showed that there was one automobile crash every 702,000 miles in the United States.

Previous safety reports:

  • In Q3 2024, Tesla recorded one crash for every 7.08 million miles driven in which drivers were using Autopilot technology and one crash for every 1.29 million miles driven by drivers not using Autopilot technology.
  • In Q2 2024, Tesla recorded one crash for every 6.88 million miles driven in which drivers were using Autopilot technology, and one crash for every 1.45 million miles driven for drivers not using Autopilot technology.
  • In Q1 2024, Tesla recorded one crash for every 7.63 million miles driven in which drivers were using Autopilot technology, and one crash for every 955,000 million miles driven for drivers not using Autopilot technology.

Year-over-Year Comparison:

  • In Q4 2023, Tesla recorded one crash for every 5.39 million miles driven in which drivers were using Autopilot technology and one crash for every 1.00 million miles driven for drivers not using Autopilot technology.

Key background:

  • Tesla began voluntarily releasing quarterly safety reports in October 2018 to provide critical safety information about our vehicles to the public.
  • On July 2019, Tesla started voluntarily releasing annual updated data about vehicle fires as well.
  • It should be noted that accident rates among all vehicles on the road can vary from quarter to quarter and can be affected by seasonality, such as reduced daylight and inclement weather conditions.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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